E273 - Adam Levitan from Establish The Run
Business of Betting Podcast9 Jan

E273 - Adam Levitan from Establish The Run

On this episode of the Business of Betting Podcast, Jeff Edelstein is joined by Adam Levitan, Co-founder of Establish The Run, to discuss the evolution of DFS, building durable betting media businesses, and what it really takes to maintain an edge in a competitive gambling landscape.

Hear them discuss:

00:00 – Lifestyle shifts, Colorado living, and opening banter 02:40 – Adam’s early career at Rotoworld and the founding of Established The Run 05:45 – Building ETR as a business: scalability, partnerships, and key-man risk 07:30 – The DFS boom, legacy media missteps, and leaving NBC 10:30 – DFS longevity, legality, and comparisons to poker ecosystems 13:45 – Content strategy, niche audiences, and the rise of solo pods 17:15 – Tournament vs. cash play and setting realistic bettor expectations 20:45 – Staying competitive: data investment, modeling, and hiring elite talent 25:00 – Parenting, gambling conversations, and work–life balance 31:00 – Sustainability, identity, and long-term thinking in betting and business

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--- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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