Muthership Creator Strategy10 Jan 2025

#109 - Build Your Email List

How to Start Your Email List

Helen kicked off with thoughts on the challenge of staying consistent as a content creator during times of global crises. She shares her thoughts on balancing sensitivity with business demands, as well as the pressure on creators to talk about global topics when it’s not in their wheelhouse.

Key Takeaways:

Starting an Email List:

Why Build an Email List?
- Safeguard your audience in case of platform changes.
- Ensure direct communication with your followers without relying on algorithms.
Getting Started:
- Start collecting emails with a simple incentive (e.g., a free PDF, checklist, or guide relevant to your niche).
- Tools like Google Forms can help you collect addresses manually before launching a formal newsletter.
What to Offer:
- Provide value specific to your niche. Examples include trend insights, fitness tips, or fashion advice.
- Test your ideas by subscribing to other newsletters and analyzing what resonates.
Choosing a Platform:
- Popular options include Beehive, Mailchimp, and Substack. Helen and Julie use Beehive for its ease of use and monetization features.
Tips for Success:
- Decide your newsletter cadence based on your capacity and audience needs.
- Avoid generic, AI-generated content—make it personal and engaging.

Socialize Studio Deep Dive:
This month in Socialize Studio, Helen is offering step-by-step tutorials on starting an email list, including platform setups, content ideas, and audience engagement strategies. She’ll also be covering more lessons on transitions and vlog style videos! Try it for a month by CLICKING HERE and learn something new!

Highlights:

Helen recounts inspiring stories from her community, including how her joyful teaching style transformed a skeptical content creator's outlook.
A reminder: Starting anything new—whether it's creating videos or building a newsletter—takes small, deliberate steps.

Links & Resources:

BEEHIIV is a great platform for email newsletters

Join the Socialize Studio here!

If you landed here by chance, subscribe to receive links to everything directly to your inbox twice weekly!

https://www.hellosocialize.com

@themuthership on TikTok and Instagram

@julipolise on TikTok and Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website:

HelloSocialize.com

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”: https://yourstruly.transistor.fm

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