#124 - Trends Find Me

In this episode, Helen shares insights from the past week and dives into trends, content creation strategies, and upcoming events:

Recap of Last Week's Episode
Helen highlights her conversation with Grace McCarrick about negativity on social media, emphasizing how interviews that unfold organically, instead of following a rigid question list, lead to more insightful content. She reflects on how she’s learned to be more open about her insecurities regarding social media, especially the pressure to please everyone. Helen discusses how over time, she’s come to accept that not everyone will like her, and that's perfectly okay.

Trends Find Helen
Helen discusses how trends on social media often find her through followers who tag her in trending content. She reflects on how the flood of various trends (like the Oscars or sporting events) can sometimes leave her feeling out of touch, but the requests for tutorials often bring her back to current trends. She advises against relying too heavily on old trends but shares her enjoyment in revisiting past trends occasionally for fun.

Upcoming Workshops & Events
Helen announces two workshops in New Jersey (Long Beach Island and Maplewood) to support local nonprofits, including a café project for individuals with autism and Down syndrome. She also mentions upcoming events, including a potential live workshop in New York City. These events will offer hands-on teaching and guidance for content creators.

Split Screen Tutorial
Helen teases her in-depth split screen tutorial for the week, featuring two versions: one where she dances with herself and another where she uses a mirror as part of the trend. She mentions that both techniques will be available in tutorials, and she emphasizes that you don’t have to use screen recording; recording directly in your camera app is also an option.

Trends to Watch

TikTok and Instagram trends were shared, check the newsletter for the direct links.

Content Strategy Tips
Helen talks about the importance of staying current with content trends, but also finding ways to refresh and reuse older content. She shares how reworking content (like her hair reveal transition video) can keep things fresh and engaging.
She also recommends:

• Asking questions to engage your audience.
• Encouraging your followers to share personal stories.
• Finding topics you could talk about endlessly, like niche topics (e.g., real estate or TikTok content creation).

Studio News & Content Tips
In the studio, Helen shares excitement about progressing with split-screen techniques and upcoming lessons on editing and content creation efficiency. She hints at a mini-challenge for studio members to try out split-screen videos and will feature a montage of their work.

Links

- Sign up for the Socialize Studio

- Join Helen on the Facebook Live Zoom session!

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