#144 - Diversify Your Social Media

#144 - Diversify Your Social Media

On this week’s episode, Helen covers: Favorite Tools + TikTok Future + Building What’s Next

🔌 Unsponsored Favorites of the Week

1. Hollyland Wireless Mic:

  • Compact, clean audio, magnetized for easy placement
  • Comes with adapters for iPhone/Android
  • Great alternative to bulky, poor-quality wireless mics
  • Bonus: Comes with discreet black stickers to cover the logo

2. Eastpak Travel Backpack:

  • Perfect for laptop + travel essentials
  • Dual function: backpack + shoulder strap
  • Sleek, under-the-seat friendly
  • Only con: missing suitcase handle slot

🎧 Coming Soon in the Studio:

How to Launch a Podcast on a Budget

  • Step-by-step lesson inside the Studio
  • Includes: affordable gear, uploading, podcasting on YouTube correctly
  • Perfect for creators wanting to test the waters

JOIN THE STUDIO NOW!

📣 On the TikTok Shift + What to Do Now

  • New US-only TikTok (“M2”) feels isolating and problematic
  • Claims about follower migration seem unrealistic
  • Likely changes in community feel and algorithm
  • Helen’s current stance: It’s a no (as of July 11)

💡 Diversification Strategy

  • Now is the time to explore other platforms
    • YouTube: More stable, values real creators, no AI monetization starting July 15
    • Email Lists: Essential for staying connected
    • Newsletters / Free Communities: Building sustainable spaces
    • Podcasting, Blogging, Amazon Associates — lean into what fits you

🔁 Tip: Think about what you loved most about TikTok and recreate that feeling elsewhere.

💬 Final Thoughts

  • Use this moment as a creative reset
  • Build toward your strength — community, teaching, entertainment, etc.
  • Studio community is evolving — real-time support + collaborative growth
  • Join the 7-day free trial to explore lessons, tools, and creator support

JOIN TODAY!

Episoder(186)

#186 - Social Media Content Production Tips

#186 - Social Media Content Production Tips

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#185 - Scripted Content Problems

#185 - Scripted Content Problems

Are brands accidentally "breaking" their creators? 🎙️I’m making a pretty bold statement in this week’s podcast, but I have to say it: most brands are simply not getting it right when it comes to work...

24 Apr 10min

#184 - Random Social Media Tips

#184 - Random Social Media Tips

This week’s podcast is a little bit of a social media reality check. I’m sharing what I’ve been noticing lately about TikTok views, posting times, and why some videos seem to sit there before they sud...

17 Apr 13min

#183 - Getting Personal or Over Sharing

#183 - Getting Personal or Over Sharing

Today I’m talking about the difference between getting personal and oversharing on social media and why letting people see a little more of you can make your content more memorable, relatable, and eff...

10 Apr 20min

#182 - Low Key Great Engagement Strategies

#182 - Low Key Great Engagement Strategies

If you’ve been feeling like you’re doing *everything* to get more engagement and still not seeing the results you want, this episode is for you. I’m sharing **6 overlooked strategies** that can help y...

3 Apr 19min

#181 - Branded Content Mistakes

#181 - Branded Content Mistakes

This week on The Muthership Creator Strategy, I’m talking about why so much branded content feels stiff, awkward, and way too obvious. And if you’re wondering how to make it work well, here’s the hot ...

27 Mar 19min

# 180 - Social Media Platform Review

# 180 - Social Media Platform Review

What if TikTok, Instagram, Facebook, and YouTube were actual people in a room together?That is exactly the thought experiment I’m playing with in this week’s podcast episode, and honestly... it says a...

20 Mar 21min

#179 - Why Low Views Are Good!

#179 - Why Low Views Are Good!

Why Low Views Might Not Be a Bad ThingLow views can really mess with your head. They can make you question your content, your direction, and even whether you should keep going.In this episode of Muthe...

13 Mar 14min

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