Stop Pretending This Is Sustainable

Stop Pretending This Is Sustainable

What happens when an industry built on “sustainability talk” is forced to confront the reality of its own impacts? In this hard‑hitting conversation, Professor Harold Goodwin — one of the world’s most influential voices in responsible tourism — joins Ged Brown to dismantle the myths, expose the contradictions, and challenge the complacency that still dominates global tourism.

Together they explore:

  • Why responsible tourism is still misunderstood — and too often misused
  • The tragedy‑of‑the‑commons problem at the heart of modern travel
  • How Airbnb reshaped destination control
  • Why climate change is already rewriting seasonality
  • The uncomfortable truth about “business as usual”
  • What destinations must do now if they want to use tourism rather than be used by it
  • Why transparency, evidence, and action matter more than ever

Harold also shares insights on the upcoming Tourism Seasonality Summit in Rimini, where ICRT global joins as the official Impact & Responsibility Partner.

This is not a gentle conversation — it’s a necessary one.

If you care about the future of tourism, you’ll want to hear every minute.

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Episoder(24)

Quality Isn't Yield

Quality Isn't Yield

When Leslie Vella joined what's now the Malta Tourism Authority in 1982, his business card had a Telex address and a Telegram address on it. Faxes were still science fiction. Malta had half a million ...

1 Mai 1h 11min

Defending Barcelona

Defending Barcelona

What if the problem with tourism isn't that there are too many tourists, but that almost nobody is measuring capacity properly?In this episode, Ged is joined by Saverio Bertolucci, an Italian tourism ...

29 Apr 35min

High Season Sells Itself

High Season Sells Itself

Tom Jenkins has been CEO of the European Tourism Association (ETOA) for over twenty years. Before that, he was a tour guide. And in 1991, he sat in Venice and tried to tell the industry it had an over...

27 Apr 40min

Grenada's 12 Month Play - Bridging The Perception Gap

Grenada's 12 Month Play - Bridging The Perception Gap

Bridging the Perception Gap with Stacey Liburd, CEO, Grenada Tourism AuthorityCan a Caribbean island really be a 12-month destination? Ged speaks to Stacey Liburd, CEO of the Grenada Tourism Authority...

16 Apr 38min

We Don't Promote Summer Any More

We Don't Promote Summer Any More

Natalia Boveda leads international promotion for Visit Costa Del Sol, the official DMO for the province of Malaga. In this episode, she explains how one of Europe's most recognised summer destinations...

15 Apr 32min

High Season Is Not The Problem

High Season Is Not The Problem

Alessandra Priante is one of the most influential figures in global tourism. As President of ENIT, Italy's national tourism board, and formerly the first woman to serve as Director for Europe at UN To...

13 Apr 44min

Scale Vs Soul: AI's Real Impact on Tourism

Scale Vs Soul: AI's Real Impact on Tourism

What does AI actually mean for the tourism industry - and are most of us still just reading about it rather than using it? In this episode, Ged is joined by Dado, keynote speaker, author, and technolo...

6 Mar 43min

Less Crowds, More Connection

Less Crowds, More Connection

In this episode of The Balancing Tourism Podcast, Ged speaks with Richard Lindberg, founder of One Planet Journey and keynote speaker at the upcoming Tourism Seasonality Summit in Rimini. Richard shar...

29 Jan 42min

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