Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli

Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli

After attending CES and NRF's Big Show, Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli decipher what industry leaders are saying on stages versus the anxieties they face as the CMO role continues to fundamentally change. From the increasing complexity of AI innovation to how agencies are struggling to differentiate innovation and consumers' hunger for simplicity, hear how 2026 predictions are actually taking shape.

Also, what Google's new agentic commerce framework means for brands and lessons on how to get the most out of TikTok Shop.

Dig deeper on the topics mentioned in this week's episode:

~Top marketing takeaways from CES 2026

~Trending topics at NRF's Big Show 2026

~5 tips for selling on TikTok Shop

~Track 2026 Super Bowl ads

~Buy tickets for Ad Age's NextGen Marketing Summit

~Listen to the Marketer's Brief podcast

Episoder(195)

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Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett

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Why Rick Astley is never gonna give up snacks or drums

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How The Lincoln Project's endless stream of viral ads were actually made (in record time)

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Ben Howe of Howe Creative, one of The Lincoln Project's key video collaborators, on the making of 'Mourning in America'—and what it takes to go viral

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Behind Hendrick's Gin's quirky ad approach

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On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has incl...

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Behind Calm's unexpected Election Night win

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In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN's "Key Race" alert...

24 Nov 202028min

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