#171 - Email Newsletters: Why and How?

🎧 Why You Should Start an Email Newsletter in 2026

If you’ve ever thought, “An email list isn’t really for my niche” or “That feels like one more thing I don’t have time for,”this episode is for you.

In this week’s podcast, I’m breaking down why starting an email newsletter in 2026 isn’t optional anymore for creators (in my opinion) and how it can be one of the most powerful, low-pressure tools you own.

I share why I trusted my instincts and started building an email list early in my creator journey (even when it was tiny), and why that decision became incredibly valuable when platforms felt shaky. If we all learned anything from the near TikTok shutdown in 2025, it’s this: you don’t own your audience on social media, but you do own your email list.

In this episode, we cover:

Why any niche can have a newsletter (yes, even yours)
What an email list actually represents (hint: it’s not your follower count)
How newsletters deepen connection beyond the algorithm
Why consistency doesn’t mean “weekly daunting task”
The mindset shift that keeps this from feeling overwhelming
The real reason email builds trust, loyalty, and long-term opportunity
Then I walk through the big-picture steps for getting started—without drowning you in tech or minutiae:

Choosing the right platform
Deciding what to write about (sustainably)
Setting a cadence you can actually maintain
Planning ahead so it doesn’t become another chore
And how to give people a reason to sign up—without feeling salesy
You don’t need a massive audience.
You don’t need to email all the time.
You just need to start.

To join the studio and learn how to do this step by step, go here:
https://muthership.mn.co

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