Buying an Airbnb in The Emerald and Forgotten Coasts of Florida6 Okt 2025

Market Target Update with January

In this episode of the series, Luke Carl sits down with Emerald Coast agent January Johnson to break down a true Q4 2025 buyer’s market, where long days on market and abundant inventory are creating leverage for well-prepared buyers. January shares what wins right now—single-family homes with a private or resort-style community pool, amenity-rich condos like Edgewater and Splash, and locations south of Highway 98 with solid beach access—plus practical notes on pool costs, insurance realities, and where she’s actually finding deals.

Connect with January: january@theshorttermshop.com

Connect with us:

The Short Term Shop - https://theshorttermshop.com/
https://stsplus.com/
Follow Avery Carl on Instagram
Follow Avery Carl on TikTok
Join the Short Term Shop Facebook group
Check out the Short Term Shop on YouTube

For more information on how to get into short term rentals, read Avery’s books:

Smarter Short Term Rentals - Buy it on Amazon
Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon

Chapters

(00:00:02) - January Johnson
(00:03:01) - Real Estate Broker: It's a Buyer's Market
(00:04:33) - Single Families: What Kind of Property Should We Buy?
(00:08:12) - Need a Pool for Destin?
(00:12:46) - Flood Insurance vs Real Estate: What's The Difference?
(00:17:32) - Beach Houses in Destin and St. Joe
(00:21:04) - Property Listing: Pensacola Beach, Navarre
(00:23:37) - Where to Stay In Pensacola?
(00:24:30) - What about condo sales on Okaloosa Island?
(00:25:52) - Visit Destin: The Real Money
(00:27:22) - How to Get a Deal in Destin vs. Panama City Beach
(00:30:30) - Sandestin vs Miramar: Where to Buy?
(00:34:19) - When Buying a Home on 30A, Be Careful About
(00:37:08) - Private Beach, Lower Grand Lagoon
(00:39:43) - When Is the Right Time to Buy a Beach House?

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Episoder(14)

Market Update with Pete

Luke Carl walks through real, on-the-ground deal analysis in the Emerald Coast market with Pete from The Short Term Shop, covering Destin, 30A, and Panama City Beach. They break down why certain prope...

9 Feb 27min

Market Target Update with Pete

On this episode of the series, Luke Carl is joined by Emerald Coast agent Pete from The Short Term Shop to break down what’s really happening in the Destin/PCB/30A beach markets. They discuss how fall...

3 Des 202528min

Airbnb Pricing and Calendar Management in the Emerald and Forgotten Coasts of Florida

In this episode of the series we'll be talking about all things calendars! We'll go over the seasonality of the emerald and forgotten coasts of Florida, lead times, how to prepare for slow months and ...

31 Jul 202332min

Common Airbnb Management Occurrences in the Emerald and Forgotten Coasts of Florida

In this episode of the series we'll be going over everything you should expect to happen (and prepare for) owning a home in the emerald and forgotten coasts of Florida! We'll go over how to deal with ...

28 Jul 20231h 1min

Setting Up Your Airbnb in the Emerald and Forgotten Coasts of Florida

In this episode of the serie's we'll be going over the setup process once you've purchased your short term rental in the emerald and forgotten coasts of Florida! We'll discuss getting your property se...

26 Jul 20231h 15min

The Real Estate Contract Process When Investing in Short Term Rentals in the Emerald and Forgotten Coasts of Florida

In this episode of the series we'll be going over the contract process for short term rentals in the emerald and forgotten coasts of Florida! We'll discuss as is contracts, terminating under contingen...

24 Jul 20231h 12min

Financing Airbnbs in the Emerald and Forgotten Coasts of Florida

In this episode of the series we'll be doing a deep dive on financing your property in the Emerald and Forgotten Coasts of Florida! We'll go over the various loan options, how condos can affect lendin...

21 Jul 202349min