Sometimes you need a little bit of data and lots of right brain

Sometimes you need a little bit of data and lots of right brain

In this podcast, the two AI-hosts Lisa and Tom talk about my blog "⁠Sometimes you need a little bit of data and lots of right brain⁠". In this blog I argue that market researchers often prioritises collecting large amounts of qualitative data over analysing it effectively. I advocate for a deeper approach to qualitative analysis based on using the right brain's creative and analytical thinking skills.

In this podcast, Lisa and Tom—our AI hosts—dive into my blog content but with a twist. Powered by Gemini 1.5, their viewpoints stem from a broader range of data, creating a conversation that goes beyond my original post. So, while you’ll still hear my perspective, Lisa and Tom spice things up with their own AI-driven commentary.

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Episoder(21)

AI in qualitative research: What works, what does not, and how to stay on control

AI in qualitative research: What works, what does not, and how to stay on control

In this podcasts, the hosts, Lisa and Tom, talk about the highlights of the recent webinar conducted by Dr. Susanne Friese.Many researchers are experimenting with AI tools such as ChatGPT, Claude, Gem...

6 Jun 22min

When AI Misses the Point: The Car Wash Challenge

When AI Misses the Point: The Car Wash Challenge

A simple car-wash prompt reveals why AI can sound helpful while missing the actual goal. In this episode, we explore what this means for AI literacy, context, and qualitative research — and why QInsig...

19 Mai 17min

Traveling at the Speed of Our Souls with AI

Traveling at the Speed of Our Souls with AI

Tom and Lisa discuss my response to a call for chapters on "AI-free research", a new Routledge volume championing slow, handmade scholarship against the fast-food promises of AI-driven analysis. The r...

23 Des 202523min

GenAI - To Use or Not to Use

GenAI - To Use or Not to Use

In this episode, Lisa and Tom take on a series of objections and concerns that Dr. Susanne Friese has heard repeatedly over the past month in conversations with researchers.Can I trust a tool if I don...

12 Jun 202529min

Human & AI: Orchestrating Meaning in Qualitative Data

Human & AI: Orchestrating Meaning in Qualitative Data

In this episode, Lisa and Tom discuss the article: Conversational Analysis with AI - CA to the Power of AI: Rethinking Coding in Qualitative Analysiswritten by Dr Susanne Friese, pre-print April 27, 2...

3 Jun 202523min

Life without Coding in Qualitative Analysis: Dream or illusion?

Life without Coding in Qualitative Analysis: Dream or illusion?

Is coding still essential in qualitative research—or can generative AI offer a smarter way forward? In this episode, Dr. Susanne Friese takes you on a journey through the history of coding, its role i...

22 Apr 202518min

Fireside Chat: Looking back at 2024. Live with Dr Susanne Friese

Fireside Chat: Looking back at 2024. Live with Dr Susanne Friese

Join us for a special live edition of the AI-in-Qualitative-Research podcast, where René van der Valk and I reflect on a transformative year in qualitative research and AI. Set against a cozy fireside...

31 Des 202431min

AI and the Future of Qualitiative Research

AI and the Future of Qualitiative Research

This podcast is based an article - yet to be published on the QualAI blog of the CAQDAS networking project. The title of the blog will be: "Embracing the Paradigm Shift: Moving Beyond Coding in Qualit...

24 Des 202412min

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