James Toney and Richard Parsons | 20th anniversary special

James Toney and Richard Parsons | 20th anniversary special

In our first 20th anniversary special of 'How to be a Journalist' our guests for this week's episode of the pod are pivotal in the story of News Associates.


So, to lend Plamedi a hand in understanding the story of News Associates James Toney and Richard Parsons tell the story of NA's beginnings, highlights and obstacles faced within 20 years.


Hear insights about the changing media landscape and how NA went from upstarts to the best journalism training school in the country.


In 20 years, there have been many successes with NA grads finding themselves in a variety of positions from editors to MPs to athletes all using the skills they've learnt on an NA course to good use.


Follow News Associates to keep up to date with each episode release.


Edited and presented by Plamedi Mbungu.


Produced by Grace Crowley.

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Episoder(27)

Senior sports producer and BCOMS chairperson Drew Christie

Senior sports producer and BCOMS chairperson Drew Christie

Today's guest is senior sports producer and BCOMS chairperson Drew Christie. Hear insights about Drew's role at BCOMS, experience covering Match of the Day and The World Cup. From career pivots and re...

8 Jun 33min

Women's Super League chief revenue officer Zarah Al-Kudcy: building player profiles and importance of storytelling

Women's Super League chief revenue officer Zarah Al-Kudcy: building player profiles and importance of storytelling

Today's guest is Women's Super League chief revenue officer Zarah Al-Kudcy. Hear insights about Zarah's current role at WSL and how she drives revenue to the league as women's sport and especially wom...

30 Apr 33min

The Observer sports reporter George Simms

The Observer sports reporter George Simms

Today's guest is The Observer sports reporter George Simms. Hear insights about George’s current role, experience covering major sporting events like the Tour De France and Australian Open. George tra...

2 Apr 45min

PodX chief revenue officer Matthew Sherry | 20th anniversary special

PodX chief revenue officer Matthew Sherry | 20th anniversary special

Welcome to the ‘How to be a Journalist’ podcast. In celebration of News Associates’ 20th Year anniversary, throughout 2026 we’re going to be interviewing people who have been there and done it. Whethe...

12 Mar 49min

Former BBC Newsnight producer and keynote speaker Sam McAlister

Former BBC Newsnight producer and keynote speaker Sam McAlister

Today's guest is former BBC Newsnight producer and keynote speaker Sam McAlister.Hear insights on how Sam helped deliver one of the most explosive interviews of the century exposing disgraced Prince A...

29 Jan 56min

Grace and Plamedi | 2025 podcast breakdown

Grace and Plamedi | 2025 podcast breakdown

Welcome to the ‘How to be a Journalist’ podcast and today we’re going to be breaking down a year of the pod. In a HTBAJ-first, Grace, the producer behind the pod will be interviewing Plamedi as 2025 c...

23 Des 202533min

Senior podcast producer Anna Staufenberg

Senior podcast producer Anna Staufenberg

Today's guest is senior podcast producer Anna Staufenberg. Hear insights on Anna's work on Al-Jazeera's 'True Crime Reports' podcast series covering stories from the Global South and beyond, time on h...

28 Nov 202551min

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