When Cyber Incidents Become Reputation Decisions

In this episode of Minerva Meets, I sit down with Casey Boggs of ReputationUs to explore what happens when a cyber incident becomes more than a technical problem, it becomes a reputation decision.

We move beyond incident response checklists to talk about the part leaders often underestimate: communication, trust, and public perception. Casey shares how reputation risk shows up in real life, the early missteps that can escalate damage, and what organizations can do ahead of time to respond with clarity without creating confusion or fueling the narrative. He also introduces practical frameworks leaders can use immediately, including Up–Inside–Out communications and the 3 C’s: clarity, coordination, and credibility.

This episode is a must-listen for leaders who want to protect trust, prepare their teams, and respond confidently when the pressure is on.

Key Takeaways:
✅ Why cyber incidents feel personal and why that changes stakeholder reactions
✅ How to communicate under pressure using the Up–Inside–Out approach
✅ What reputation recovery looks like after the incident is “over”

***

To learn more about working with Minerva, visit ⁠⁠⁠Minerva Consulting⁠⁠⁠.
Contact us at ⁠⁠⁠letstalk@minervaconsultinginc.com⁠⁠.⁠
Find Minerva on ⁠⁠⁠LinkedIn⁠⁠⁠.
Learn more about the host, ⁠⁠⁠Sonal Chandler⁠⁠⁠.
Learn more about our guest, Casey Boggs & ReputationUS.

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