Episode 28 | Truth in Marketing
188129 Mar 2024

Episode 28 | Truth in Marketing

Every state newsletter column John Meents, Jenera, Ohio, penned ended with the sentence, “Make your cattle better today because you have to market them tomorrow,” a sentiment John believed throughout his entire livestock marketing career. Meents had a 21-year career with the American Hereford Association as the Upper Midwest Region field representative. He worked hard to sell animals in the sale ring and privately, offered industry insights for advertising and breeding decisions, and cheered on multiple generations of Hereford breeders. A 2021 Hereford Hall of Merit inductee, John shares about his livestock marketing career in this 1881 episode.

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Episoder(44)

Episode 44 | An Eye for Livestock

Episode 44 | An Eye for Livestock

In this episode of 1881, Jirl Buck, Madill, Okla., shares the story behind his lifelong passion for the livestock industry and the experiences that led him to the Hereford breed. Working alongside his...

3 Jun 56min

Episode 43 | Building on Commercial Momentum

Episode 43 | Building on Commercial Momentum

In this episode of 1881, Justin Miller, the American Hereford Association’s new director of commercial programs visits with Shane Bedwell. The conversation highlights Miller’s long-standing career in ...

14 Apr 24min

Episode 42 | A Lifetime in the Breed

Episode 42 | A Lifetime in the Breed

In this episode of 1881, Bill Ashe of Selmer, Tenn., shares the story of building a registered Hereford herd from scratch in 1963 and the decades of leadership that followed. From his military service...

25 Mar 1h

Episode 41 | Stocking for Resilience

Episode 41 | Stocking for Resilience

In this episode of 1881, Noble Research Institute regenerative ranching advisors Charles Rohla and Devlon Ford join Shane Bedwell to break down research-proven strategies. The conversation covers what...

28 Jan 18min

Episode 40 | The Front Liners

Episode 40 | The Front Liners

In this episode of 1881, Shane Bedwell sits down with members of the American Hereford Association Records department, the team on the front lines of registrations, transfers and data. Talina Nelson a...

22 Jan 36min

Episode 39 | Leading the Breed

Episode 39 | Leading the Breed

In this episode of 1881, Shane Bedwell sits down with Austin Snedden, a fifth-generation California rancher and newly elected chairman of the American Hereford Association Board of Directors. Austin s...

17 Des 202537min

Episode 38 | A New Partner in DNA Testing

Episode 38 | A New Partner in DNA Testing

In this episode, American Hereford Association (AHA) Executive Vice President Jack Ward joins host Shane Bedwell to discuss the Association’s new DNA testing partner. They walk through frequently aske...

30 Jun 202545min

Episode 37 | A Global Gathering

Episode 37 | A Global Gathering

Mark your calendars for an event that celebrates the heart of the Hereford breed. The American Hereford Association is proud to host the 2025 World Hereford Conference, featuring exclusive pre- and po...

26 Mar 202534min

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