Episode 28 | Truth in Marketing

Every state newsletter column John Meents, Jenera, Ohio, penned ended with the sentence, “Make your cattle better today because you have to market them tomorrow,” a sentiment John believed throughout his entire livestock marketing career. Meents had a 21-year career with the American Hereford Association as the Upper Midwest Region field representative. He worked hard to sell animals in the sale ring and privately, offered industry insights for advertising and breeding decisions, and cheered on multiple generations of Hereford breeders. A 2021 Hereford Hall of Merit inductee, John shares about his livestock marketing career in this 1881 episode.