040. If Your Brand Is Bold, Your Emails Should Be Too: Meet Flodesk

You can have the boldest brand on the internet. The juiciest colour palette. A vibe so strong it makes beige, boring brands sweat.

But your emails are more of an afterthought… Consider this your sign to change that!

In this episode, I’m telling you about all the details you should NOT overlook when it comes to sending on-brand newsletters. And more specifically, the platform that’s become the only choice for brand-led business owners who are serious about their visuals *everywhere*: Flodesk.

As a brand designer who can’t unsee bad spacing (and with a guilty pleasure for pointing out misprints in restaurant menus…), I need you to know that if your emails are hard to read, visually chaotic, or look nothing like the brand you’re so proud of everywhere else… your audience feels that too.

So I’m breaking down the specific design choices that make emails easier to read, nicer to look at, and far more likely to convert, without turning your newsletter into a giant image ‘cause no one wants inaccessible, right?!

Beyond making your emails “pretty”, we want them scannable & unmistakably on-brand.

SPOTLIGHT MOMENTS

✦ Why your brand falls apart the second your tools can’t carry it

✦ The biggest deliverability myth about visual emails

✦ How to structure emails for humans (not algorithms)

✦ The design tips behind emails your audience wants to open

✦ Why waiting until you’re “ready” is the fastest way to never send the email

TAKE THE STAGE

1. Set up your Flodesk account branding with your fonts & colours.

2. Build a simple freebie workflow (it can literally be just one email!)

3. Create a template to make sending your newsletter easier.

4. Then SEND. THAT. EMAIL.

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Mentioned in this episode:

✦ FLODESK: Get 25% off your first year (*partner link)

✦ THE COLOUR CIRCLE: Bring the Canva design you’ve been (over)fiddling with for hours

Follow & Connect with Eva:

✦ Say hey on Instagram

✦ Check out my Website

✦ Get my Uncaged emails

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TIMESTAMPS

00:00 Welcome to The Freak Show

01:11 I used to hate sending my weekly newsletter

04:40 Deliverability depends on your design

07:47 Creating an end-to-end on-brand email experience

12:25 Stop waiting for the perfect moment

13:48 So… is Flodesk actually worth it?