The Manager’s Playbook 053: Sickick - Bad Artist Management, Ownership, Content Strategy & Career Longevity

The Manager’s Playbook 053: Sickick - Bad Artist Management, Ownership, Content Strategy & Career Longevity

In the music industry, talent is never the only factor.

Management is, systems are, ownership is and the ability to understand your own business before someone else understands it for you.

In this episode of The Manager’s Playbook, Sickick sits down for a real conversation on artist management, team building, and what happens when money enters the room and relationships start changing. We talk music business red flags, why trust is the biggest de-stressor for artists, and how misalignment between artist and manager can quietly sabotage a career.

Then we zoom out into the bigger play: how Sickick rebuilt, protected his artist brand, stayed intentional about music rights, and navigated the industry with leverage through master ownership, distribution deals, and strategic partnerships. He breaks down how content strategy for musicians and social media momentum can create real-world opportunities, like high-level collaborations and major artist moments, including a studio session with Madonna, plus work connected to Post Malone and Doja Cat.

If you’re an independent artist, producer, DJ, or aspiring music executive trying to figure out how to grow your audience, increase streaming numbers, build a real management team, and stop running your career on vibes, this episode is the blueprint.

Simply put, a conversation like this doesn't come cheap.


Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Episoder(262)

Inside the Playbook: Laurie Lee Boutet on The Truth About Canadian Record Labels

Inside the Playbook: Laurie Lee Boutet on The Truth About Canadian Record Labels

Laurie Lee Boutet reflects on a major turning point in the music industry, when independent acts began rising and the label system struggled to keep up.She shares how Canada’s lack of infrastructure c...

9 Jul 202514min

The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

In this episode of The Manager’s Playbook, we’re joined by Laurie Lee Boutet, Billboard Canada’s Manager of the Year and the powerhouse behind Charlotte Cardin and The Beaches.Laurie shares how she tr...

7 Jul 20252h 22min

Inside the Playbook: Lola Plaku on What Artists Should Know Before Signing a Record Deal

Inside the Playbook: Lola Plaku on What Artists Should Know Before Signing a Record Deal

In this clip of The Manager’s Playbook, we take a closer look at the relationship between artists, managers, and record labels, focusing on what it really takes to work effectively within a major labe...

6 Jul 202519min

Inside the Playbook: Lola Plaku on The Mentorship Program Changing the Industry

Inside the Playbook: Lola Plaku on The Mentorship Program Changing the Industry

In this clip of The Manager’s Playbook, Lola Plaku shares the vision and journey behind Girl Connected: a mentorship program built to empower women pursuing careers in the music industry.Launched in 2...

5 Jul 202521min

Inside the Playbook: Lola Plaku on Artist Development

Inside the Playbook: Lola Plaku on Artist Development

In this clip of The Manager’s Playbook, Lola Plaku joins Ruiz for a masterclass on artist development and marketing that actually moves the needle.Lola dives deep into how understanding an artist’s au...

4 Jul 202515min

Inside the Playbook: Lola Plaku on Building Toronto's Music Scene

Inside the Playbook: Lola Plaku on Building Toronto's Music Scene

Lola Plaku joins The Manager’s Playbook for a powerful conversation on building a career in hip hop from the ground up.One of the few women to carve out real space in the industry, Lola reflects on he...

3 Jul 202517min

The Manager's Playbook 028: Lola Plaku - French Montana, A$AP Rocky, The Weeknd, A$AP Yams, Artist Management, Girl Connected, Tour Strategy, Label Dynamics & Women in Music

The Manager's Playbook 028: Lola Plaku - French Montana, A$AP Rocky, The Weeknd, A$AP Yams, Artist Management, Girl Connected, Tour Strategy, Label Dynamics & Women in Music

In this episode of The Manager’s Playbook, Lola Plaku unpacks her dynamic journey from the early days of HipHopCanada to managing global tours and launching her mentorship platform, Girl Connected.Fro...

30 Jun 20252h 10min

Inside the Playbook: Ray Daniels on The Letter That Changed Everything

Inside the Playbook: Ray Daniels on The Letter That Changed Everything

In this clip from The Manager’s Playbook, Ray Daniels shares what it really means to pursue greatness and the price he paid for speaking up.He reflects on the impact of his viral 2020 letter, “Dear Wh...

29 Jun 202515min

Populært innen Underholdning

papaya
enkel-servering
harm-og-hegseth
storefri-med-mikkel-og-herman
tusvik-tnne
folk-flest-med-linn-og-nils
konspirasjonspodden
tore-og-haralds-podkast
topp-3-med-wold-og-fladseth
ma-pa-behandling-med-morten-ramm
kjendiscrush-med-sofie-karlstad
hovla
big-5-med-nils-og-harald-2
nare-venner
vitnemal
gi-meg-alle-detaljene
rss-gammal-maiden
feedback-med-egon-holstad
rss-brassers
christine-dancke