What to Do When Business Feels Slow (Episode 293)
I am not a believer in "slow seasons are a fact of freelancing." I've been doing this long enough (20+ years) to know that 99% of the time, a slow season happens when you stop reaching out to clients...
16 Sep 45min
Copywriting 3.5 Days/Week from Mauritius - Sarah's Story (Episode 292)
CCA student Sarah is copywriting 3.5 days/week from Mauritius and here's the thing: That could—and should!—be ALL of us. I don't mean Mauritius (though if you LOVE island living, then ... yeah ...)....
9 Sep 36min
Are You Skipping This Crucial Copywriting Step? (Episode 291)
In addition to your creative brief (that you need for every project), you need to start with this step—before your fingers even hit your keyboard to write copy. Too many copywriters skip this step an...
2 Sep 27min
What Working Copywriters Wish They'd Known Sooner (Summer of Clients Series)
When you’re just starting out in your copywriting career (or even just considering this as a career path), it’s hard to feel confident when you might not have landed any clients or work yet. That me...
26 Aug 46min
How the Pros Juggle Multiple Clients (Summer of Clients Series)
At some point in you career you WILL have multiple projects at the same time. For most of us who want to work full-time as copywriters, that is the goal! Many of you may be experiencing this already ...
19 Aug 30min
Teaching ESL and Copywriting Around the World - Andi's Story (Episode 290)
This episode isn't really about copywriting. It's about building your career around your life instead of the other way around. CCA student, copywriter, and ESL educator Andi is sharing how she's tak...
12 Aug 45min
Costly Lies Copywriters Tell Themselves (Summer of Clients Series)
Put a check next to any of these that you've thought: [ ] That business is too big to need my help. [ ] That business works with an agency already. [ ] They must have copywriters already. [ ] Solo...
5 Aug 27min
7 Reasons Clients Ignore Your Emails (Summer of Clients Series)
Sending lots of emails to potential clients, but never getting a response? As a business owner for 15+ years, I've received my fair of share of pitches (CCA students: you've seen some of the good and...
29 Jul 30min
