How to create an irresistible offer (that’s proven to sell)
Learn the 7 scientifically-proven tips which are certified to improve your offer, and create a promotion that’s “too good to refuse”. Today Thomas McKinlay, founder of Ariyh is back on the show with m...
5 Feb 202425min
What makes a song popular?
What do Bieber, Lorde, Cézanne, Monet, Nudge Podcast, and Rock Around The Clock have in common? They all became much more popular through exposure. In today’s episode of Nudge I’ll share the irrationa...
30 Jan 202423min
I have two big announcements
Grab your copy of Wallet-Opening Words here: https://www.walletopeningwords.com/ Support me as I go full-time: Follow me on LinkedIn Join the newsletter Subscribe on YouTube Leave a podcast r...
29 Jan 20247min
Should I share all my secrets?
Sharing secrets shouldn’t be frowned upon. Being open, transparent, and candid can work in your favour. Today I’m speaking to someone who doesn’t hide much, John Lee Dumas, host of Entrepreneurs on Fi...
22 Jan 202426min
Is mass hysteria more common than you think?
In the middle ages hundreds of thousands of Europeans danced themselves to exhaustion. Some danced for weeks on end, many ended up dying of heart attacks and heat stroke. But why? What strange illness...
15 Jan 202425min
This advice will make you more persuasive
On today’s episode of Nudge, I learnt something that genuinely surprised me. Persuasive people aren’t born persuasive. They’re not persuasive because of their looks, their character, or their positi...
8 Jan 202429min
How Sainsbury’s and Adobe nudge customers
Adobe increased retention by 8% simply by changing the way they asked a question. Sainsbury’s added a behavioural science principle to their ad and boosted mobile downloads by 13%. And one nudge-inspi...
2 Jan 202424min
The best of Nudge in 2023
I’ve spent over 50 hours this year talking to psychology experts in 2023. In today’s show, I share the 6 best bits of advice I’ve heard all year. Sign up for the Nudge Newsletter: https://www.nudgepod...
26 Des 202325min
