Why Your Tasting Room Isn’t Converting, and What to Do About It

Why Your Tasting Room Isn’t Converting, and What to Do About It

On this episode of Expert Talks, Wine industry insights by InnoVint we sat down with tasting room educator Liz Mercer, partner at WISE. She has dedicated her life to teaching wineries how to improve their tasting room staff, processes, and customer experience and has joined InnoVint to share her secrets. Liz and Lauren dissect what is currently working in tasting rooms, and what isn't and why. Then Liz shares some tactical first steps you can take today to start increasing your tasting room conversions.

Episoder(17)

Making Better Sparkling Wine Blends With Data and AI

Making Better Sparkling Wine Blends With Data and AI

Making great sparkling wine isn't just about picking great grapes — it's about mastering the art of blending dozens of unbalanced components into something greater than the sum of its parts. In this e...

31 Mar 25min

Winemaking for Multiple Brands with Modern Technology

Winemaking for Multiple Brands with Modern Technology

In this episode of Expert Talks, powered by InnoVint, host Lauren Heindel chats with Mike Tracy, Director of Winemaking for Trois Noix and Consulting Winemaker for Peter Paul Wines. Mike shares his jo...

1 Des 202526min

Behind The Scenes of Harvest Watch 2025

Behind The Scenes of Harvest Watch 2025

Join InnoVint on a special bonus episode of Expert Talks as host Lauren Heindel sits down with Anna Muthig, the data analyst behind Harvest Watch, InnoVint's new real-time harvest progression dashboar...

12 Nov 202516min

6 Steps to Align Your Winery Supply and Demand

6 Steps to Align Your Winery Supply and Demand

Are you running out of your best-selling wine too soon? Or stuck with cases collecting dust? 🍷In this episode of Expert Talks, we sit down with Andrea Savaiano, a strategy and operations consultant, ...

25 Sep 202522min

Managing Custom Crush from Both Sides

Managing Custom Crush from Both Sides

In this episode of Expert Talks, host Lauren Heindel chats with Alison Crowe, Vice President of Winemaking at Plata Wine Partners, about the intricacies of custom crushing in the wine industry. Alison...

27 Aug 202518min

What to Expect When Buying or Selling a Winery

What to Expect When Buying or Selling a Winery

In this episode of Expert Talks by InnoVint, host Lauren Heindel sits down with Erik McLaughlin, managing partner at METIS, to discuss the current state of mergers and acquisitions (M&A) in the wine i...

9 Jul 202521min

Winemaking Mistakes No One Talks About with Jim Duane (part 2)

Winemaking Mistakes No One Talks About with Jim Duane (part 2)

Expert Talks is a video podcast series presented by InnoVint, featuring interviews with wine industry experts on key topics in winemaking, finance, compliance, and more.In Part 2 of our conversation w...

27 Mai 202526min

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