Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Ad Age Tech Reporter Asa Hiken chronicles the evolution of generative AI use in major brands' advertising, the common mistakes that upset viewers and the checklist every marketer needs to know if they plan to scale generative AI use.

Plus, why agencies are rushing to get their clients on ChatGPT, including the benefits they predict will come from being a first mover. And Raymour & Flanigan's new media agency.

Dig deeper on the topics mentioned in this week's episode:

~Subscribe to Ad Age's Emerging Tech newsletter

~See AI generated work from Coca-Cola, Google, Progressive, Svedka, McDonald's and Kalshi

~Register for Ad Age's AI-focused Editor's Roundtable

~Listen to Ad Age's Marketer's Brief podcast

Episoder(189)

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Po.et CEO Jarrod Dicker

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Pop-Up Magazine's Chas Edwards

Pop-Up Magazine's Chas Edwards

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22 Feb 201825min

Aardman's Heather Wright

Aardman's Heather Wright

You may know Aardman Animation as the creative force behind Wallace and Gromit, "Shaun the Sheep" and "Chicken Run." This weekend its seventh feature film, "Early Man" comes to our shores. But the rec...

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HP's Antonio Lucio

HP's Antonio Lucio

There's a lot of talk in the marketing and advertising industries about diversity — but not a ton of walking. Antonio Lucio is one of the walkers. Lucio talks about his diversity drive on today's podc...

7 Feb 201840min

Hungry Man Productions, Bryan Buckley

Hungry Man Productions, Bryan Buckley

Bryan Buckley has nearly 60 Super Bowl credits to his name, directing spots for a bevy of brands ranging from Monster.com and Cash4Gold to Coca-Cola and Bud Light. In this podcast, Buckley discusses w...

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Avocados From Mexico's Kevin Hamilton

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Kevin Hamilton has experienced first-hand the pressure to pull off a Super Bowl ad. As the senior director of marketing at Avocados From Mexico, Hamilton is charged with promoting the produce on TV's ...

31 Jan 201837min

Capitol Music Group's Brian Nolan

Capitol Music Group's Brian Nolan

Brian Nolan has a music fan's dream job. As the senior vice president of Capitol Records' in-house division focused on brand partnerships and licensing, Nolan is tasked with bringing new or under-expo...

26 Jan 201835min

Havas' Harry Bernstein

Havas' Harry Bernstein

If you've spent any time in agency circles, you haven't seen a lot of people who look or talk like Harry. Tall, bearded, often tie-died and bolo tied, Bernstein, who goes by Harry Bee, is as apt to ta...

19 Jan 201834min

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