The Cultural Power of Customer Loyalty: Giant Eagle's Heather Feather
"I always say that the perks program is cultural in our markets," says Heather Feather, Senior Director for Digital, E-commerce, and Retail Media at Giant Eagle.That deep loyalty engagement across 4 m...
31 Mar 29min
Retail Media is Not a Banana: ADUSA’s Bobby Watts
"Bananas are the number one selling item in grocery," says Bobby Watts, SVP of Ad Retail Media, Digital Merch, and Marketing at Ahold Delhaize USA."But selling media and working with advertisers and w...
17 Feb 32min
It's Not About Impressions: Uber Advertising's Jess Shuraleff on the Journey to Engagement
“That connection with consumers we're seeing across the industry - it's no longer about impressions, it's really about engagement.”Sometimes the customer journey is literally a trip in a car on the wa...
6 Jan 31min
Brick and Mortar's Digital Superpower
“Counterintuitively,” says Swiftly co-founder and Chief Technology Officer Sean Turner, “brick and mortar stores have a superpower when it comes to driving digital engagement.”https://theloomaproject....
18 Nov 202530min
Screens Where They're Supposed to Be: An Intentional Approach to In-Store Media
"There's been a lot of pushes to take a screen and slap it everywhere, and I think there's a lot of risk in doing that," says Looma VP of Product Denny Cmiel. "You end up with kind of an experience th...
7 Okt 202529min
ROAS Reality Check: Albertsons' Liz Roche Says "Overhyped" Metric Ignores Much That Matters
"I think that ROAS is overhyped," says Liz Roche, VP of Media and Measurement at Albertsons Media Collective. "It's something that we live and die by, but it doesn't show the full picture at all."Liz ...
26 Aug 202527min
The Grace Period is Over: The Trade Desk’s Claire Wyatt on Retail Media’s "Teenage" Years
“I think retail media is very chaotic right now,” says Claire Wyatt, The Trade Desk's GM Client Service - Retail. “We're still really in the wild, wild west. I think retail media is in its teenage yea...
15 Jul 202528min
