The Perfume Making Podcast23 Jun 2024

Nothing to Lose, Everything to Gain - Jumping Head First into the World of Perfumery with Liz Moores

This week on the show Karen is joined by Liz Moores, founder of Papillon Perfumery. When Liz started her brand she was taking a huge gamble. Self-taught, inexperienced and jumping into an already heavily populated marketplace, Liz’s view was “I’ve got nothing to lose.” If her venture didn’t work out, she was prepared to sell her initial batch of fragrances at a car boot sale to recoup her investment. However, after some early positive reviews, Liz found great success and her brand has grown from strength to strength. In this interview with Karen, Liz details her unique approach to business and perfume making, how to deal with rumours and gossip and inspires you to take a leap of faith.

KEY TAKEAWAYS

Like most perfumers, Liz was drawn into setting up her own business through her love of fragrance. After some initial high-praising reviews from bloggers, she was approached by retailers who wanted her perfume. She talks about how this early success has influenced her overall approach to business.
Setting up your own business can be daunting, but it can also give you incredible freedom. Liz talks about how she embraced that freedom with her marketing and creations and how ‘being naive’ enough to do this has led to her success.
In agreement with Karen, Liz believes that it is essential to have a strong story behind any scent you are creating. She details her process in creating stories and why, sometimes, it is essential to take a step back and not rush the process.
Karen and Liz discuss how the perfume industry has exploded over the last ten years as perfumery has turned from an artform to a consumer trend. How this has flooded the market with thousands of perfumes and how you can still stand out in the market if you have the right approach.

BEST MOMENTS

“Create fragrances that you love yourself, everything after that is a bonus.”

“If you don’t have a strong story all you’re doing is chucking materials together and there’s no guarantee that the process will work.”

“It is crucial, as an artisan perfumer, to forge strong relationships with your suppliers and customers. Your reputation is everything.”

EPISODE LINKS

Papillon Perfumery Website

Papillon Perfumery Instagram

VALUABLE RESOURCES

Getting Started Guide

Artisan Perfumery Mastermind

ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

CONTACT DETAILS

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(126)

Done with Hustle? - Building a Stronger Perfume Business That Won’t Burn You Out in 2026

This isn’t the usual New Year’s episode about planning, vision boards, and big 2026 goals. Instead, Karen looks at what happens when you actually need to do less, and how that can be the key to buildi...

4 Jan 40min

Layering Like a Pro (or a Rebel): From TikTok Hacks to Indie Perfume

Ever wondered why everyone’s suddenly talking about layering their favourite scents? In this special year-end episode, Karen dives into the layered world of fragrance - examining the trend that’s gone...

14 Des 202546min

Don’t Sell Yourself Short! Building a Perfume Business Without the Discount Spiral

It’s easy to think that the best way to stay ahead in business is by watching your competitors and lowering your prices when they do. But as Karen explains in this episode, that common fear-driven rea...

7 Des 202530min

Making a Mod: Embracing Iteration in Perfume Making and Doing It Right

This week Karen follows on from the conversation she had about learning to evaluate your perfumes. She covers something that is done as a matter of course in the industry. It's something a lot of peop...

30 Nov 202526min

Evaluating Your Fragrances: How to Judge Your Scent Like a Professional

Do you really know if your fragrance works? Or are you just hoping for compliments? In this episode, Karen reveals why friends and family are not likely to be giving you the feedback you really need. ...

23 Nov 202530min

Why Buying More “Magic” Materials Won’t Make You a Better Perfumer

It’s easy to believe that the secret to creating great fragrances lies in having more materials - more naturals, more synthetics, more obscure aroma chemicals. But as Karen explains in this episode, t...

16 Nov 202534min

You’ve Made Soup! - How to Avoid a Muddy Fragrance

“You’ve made soup!” is a phrase French perfume teachers often say to their students. In the world of fragrance, soup refers to a perfume that smells muddy, flat, or undefined. But what causes a scent ...

10 Nov 202533min

Raw Notes - What I Learned from Bruce Springsteen

Karen recently went to the cinema, something she doesn’t do very often. However, on this one-off trip to see the new Bruce Springsteen film, something resonated with her. We often chase perfection, ei...

2 Nov 202517min