Done with Hustle? - Building a Stronger Perfume Business That Won’t Burn You Out in 2026
This isn’t the usual New Year’s episode about planning, vision boards, and big 2026 goals. Instead, Karen looks at what happens when you actually need to do less, and how that can be the key to buildi...
4 Jan 40min
Layering Like a Pro (or a Rebel): From TikTok Hacks to Indie Perfume
Ever wondered why everyone’s suddenly talking about layering their favourite scents? In this special year-end episode, Karen dives into the layered world of fragrance - examining the trend that’s gone...
14 Des 202546min
Don’t Sell Yourself Short! Building a Perfume Business Without the Discount Spiral
It’s easy to think that the best way to stay ahead in business is by watching your competitors and lowering your prices when they do. But as Karen explains in this episode, that common fear-driven rea...
7 Des 202530min
Making a Mod: Embracing Iteration in Perfume Making and Doing It Right
This week Karen follows on from the conversation she had about learning to evaluate your perfumes. She covers something that is done as a matter of course in the industry. It's something a lot of peop...
30 Nov 202526min
Evaluating Your Fragrances: How to Judge Your Scent Like a Professional
Do you really know if your fragrance works? Or are you just hoping for compliments? In this episode, Karen reveals why friends and family are not likely to be giving you the feedback you really need. ...
23 Nov 202530min
Why Buying More “Magic” Materials Won’t Make You a Better Perfumer
It’s easy to believe that the secret to creating great fragrances lies in having more materials - more naturals, more synthetics, more obscure aroma chemicals. But as Karen explains in this episode, t...
16 Nov 202534min
You’ve Made Soup! - How to Avoid a Muddy Fragrance
“You’ve made soup!” is a phrase French perfume teachers often say to their students. In the world of fragrance, soup refers to a perfume that smells muddy, flat, or undefined. But what causes a scent ...
10 Nov 202533min
Raw Notes - What I Learned from Bruce Springsteen
Karen recently went to the cinema, something she doesn’t do very often. However, on this one-off trip to see the new Bruce Springsteen film, something resonated with her. We often chase perfection, ei...
2 Nov 202517min
