Making the most of the founder/investor dynamic (w/ Liz Zalman, author of 'Founder vs Investor')

Making the most of the founder/investor dynamic (w/ Liz Zalman, author of 'Founder vs Investor')

Founders and investors like to tell themselves they're on the same team, and they can be – but it takes work.


In this episode, Yaniv Bernstein sits down with Liz Zalman, a veteran founder with over 20 years of startup experience, for an in-depth chat about the real dynamics of the founder-investor relationship. Liz is also co-author (alongside VC Jerry Neumann) of 'Founder Vs Investor: The Honest Truth About Venture Capital from Startup to IPO’, one of Yaniv's favorite books on startups.


From re-vesting demands to acquisition offers that investors won't approve, Liz brings hard-won, unfiltered perspective to some of the most uncomfortable moments a founder will face.


In this episode, you will:

  • Understand what re-vesting actually is, and the smartest way to respond when investors ask for it.
  • Learn why taking a single dollar of venture capital puts you on a specific, irreversible path.
  • Discover how to negotiate a term sheet from a position of strength, even when you're exhausted and desperate to close.
  • Find out when and how founders can take money off the table – and why most quality investors support founders to have stability in their personal finances.
  • Learn how Liz stress-tests potential investors while negotiating terms.
  • Understand the real difference between valuation and control.
  • Hear why listening is the single most underrated skill in a founder's toolkit.


Resources mentioned in this episode

  • Founder vs. Investor (book) by Elizabeth Zalman & Jerry Neumann, the book discussed throughout this episode: https://www.foundervsinvestor.com
  • Venture Deals by Brad Feld & Jason Mendelson, referenced by Yaniv as "the bible of venture capital": https://www.venturedeals.com
  • Sandgarden, Liz's current startup: https://www.sandgarden.com
  • Liz Zalman on LinkedIn: https://www.linkedin.com/in/elizabethzalman


The Pact

Honor the Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:

  • Follow, rate, and review us in your listening app
  • Subscribe to the TSP Mailing List to gain access to exclusive newsletter-only content and early access to information on upcoming episodes: https://thestartuppodcast.beehiiv.com/subscribe
  • Secure your official TSP merchandise at https://shop.tsp.show/
  • Follow us here on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg
  • Give us a public shout-out on LinkedIn or anywhere you have a social media following


Key links

This episode of the Startup Podcast is sponsored by Vanta.

Vanta helps businesses get and stay compliant by automating up to 90% of the work for the most in demand compliance frameworks. With over 200 integrations, you can easily monitor and secure the tools your business relies on. For a limited time offer of US$1,000 off, go to ⁠⁠⁠⁠https://⁠www.vanta.com/tsp⁠⁠⁠⁠⁠


This episode of the Startup Podcast is sponsored by .tech domains.

Forget weird prefixes and creative misspellings; the availability for .tech domains is simply way better than .com. For a clean name that highlights your tech credentials, get a .tech domain at your favourite registrar.


Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A

The Startup Podcast website: https://www.tsp.show/episodes/


Learn more about Chris and Yaniv

Work 1:1 with Chris: http://chrissaad.com/advisory/

Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/

Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/


Producer: Justin McArthur https://www.linkedin.com/in/justin-mcarthur

Intro Voice: Jeremiah Owyang https://web-strategist.com/#Investors #Startups #TechStartups #Founder #TechBusiness #TheStartupPodcast

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