How Creators Are Rewriting the Political Playbook with Liz Minnella

Motherhood doesn’t end at the edge of our homes. So what does political power actually look like for moms right now? Because if campaigns are still running outdated playbooks, the real influence might be living in our feeds.

In this episode, we’re joined by Liz Minnella, Democratic organizer, digital strategist, founder of Connect Forward, and mom of two. Liz works at the intersection of politics, culture, and content, training influencers and everyday people to turn authenticity into action.

We dive into her shift from corporate marketing into digital-first organizing, and how she applied influencer strategies after Uvalde and Highland Park — partnering with trusted mom and lifestyle creators to deliver clear calls to action that helped build pressure for gun safety legislation, including Illinois’ assault weapons ban.

Liz breaks down why mom influencers are uniquely persuasive, why Democrats often resist decentralized digital strategy, and what a fully funded internet plan should really include from micro-creators to rapid response to online to offline organizing.

If you’ve ever wondered whether your platform big or small can shape policy, this episode is for you.

(0:00) - Introduction & Week Check-in

(3:46) - New Year's Resolutions Update

(5:59) - Bad Bunny Halftime Show & Pop Culture

(9:46) - Winter Olympics Discussion

(15:49) - Olympians Speaking Out on Politics

(17:08) - Traitors TV Show Recap

(20:48) - Guest Introduction: Liz Menella

(22:22) - Rapid Fire Questions

(31:00) - Liz's Career Transition to Political Organizing

(39:53) - The Power of Mom Influencers in Politics

(48:45) - Why Democrats Struggle with Digital Strategy

(50:46) - Texas Influencer Drama & Campaign Strategy

(55:18) - Out-of-State Influencers in Local Races

(1:02:47) - Advice for Getting Started as a Political Creator

(1:08:50) - Hot or Not: Millennial Mom Edition

(1:14:50) - Final Thoughts & Closing

Learn more about:

Tanya Nathan is a political campaign and communications strategist with over a decade of experience in progressive campaigns and advocacy. Currently a Principal at a nationally-based grasstops consulting firm, she's a Denver native living with her year-old daughter, husband, and their rescue pets. Her hobbies include crosswords, mezcal tasting, and trying to find people to talk to about Traitors.

Sarah Andrews is a political strategist living in rural Colorado with her husband and two young kids. When she's not managing campaigns or chasing toddlers, she's passionate about women's rights, childcare policy, and creating space for honest political conversations that don't end in shouting matches.

Website: momarchypodcast.com

YouTube: @momarchy

Substack: @momarchy

Instagram: @momarchypodcast

TikTok: @momarchypodcast

Email: momarchypodcast@gmail.com

Hosted on Acast. See acast.com/privacy for more information.

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