449: Moving Beyond “That Brand on Instagram” with Jess Hatzis of frank body

449: Moving Beyond “That Brand on Instagram” with Jess Hatzis of frank body

Jess Hatzis is the co-founder of frank body, the world's leading coffee-based skincare company, and ad agency Willow & Blake. In 10 years, Jess has built frank body from “that brand on Instagram” to a global beauty brand with over 6 million customers. Learn the origins of the #frankeffect brand voice, starting a business with friends, and shifting from ecommerce to retail. Listen to Nathan and Jess discuss: Quitting her job and starting Willow & Blake with her best friend Starting frank body as a case study Creating the first-person #frankeffect brand voice Does influencer marketing still work? The challenge of adapting to TikTok Mixing business and friendships When Ariana Grande copied them Moving from the “Instagram brand” stereotype Advice for working founder moms Copywriting fundamentals And much more beauty business advice… This episode is powered by 99designs by Vista, a global creative platform that makes it easy for you to work with professional freelance designers from around the world. Together with 99designs, we’re offering you a $30 discount on your first design contest. Head to 99designs.com/foundr to learn more or get started on your project today. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Episoder(611)

52: $20m in Sales in 1 Year Using Instagram? - The Frank Body Story

52: $20m in Sales in 1 Year Using Instagram? - The Frank Body Story

Two years ago, the owner of a local coffee shop, Steve Rowley, was asked by a regular customer for coffee grounds to be used as an exfoliate. This simple act was the catalyst for a brand that has expe...

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51: How to Start Your Own Social Enterprise and Make a Big Impact with StartSomeGood's founder Tom Dawkins

51: How to Start Your Own Social Enterprise and Make a Big Impact with StartSomeGood's founder Tom Dawkins

He was told it couldn’t be done. Social good was meant for nonprofits. Businesses were for making money. But Tom Dawkins always felt like there was a puzzle to be solved, that he could put the pieces ...

11 Jul 201550min

50: An Inside Look Into Foundr's EPIC Design with Karan Jain Behind The Scenes with Foundr Magazine's Art Director

50: An Inside Look Into Foundr's EPIC Design with Karan Jain Behind The Scenes with Foundr Magazine's Art Director

In this episode we go behind the curtain and shine the spotlight on someone part of the Foundr Magazine team that is an absolute superstar designer, entrepreneur and ruckas maker.   Enter Karan Jain. ...

10 Jul 20151h 11min

49: Changing the World (Wide Web) with Dan Tocchini founder of the Grid.io

49: Changing the World (Wide Web) with Dan Tocchini founder of the Grid.io

Dan Tocchini wants to change how we use the web. His website design startup The Grid have had almost 50,000 founding members and they might just pull it off. For all of the advances in how we use the ...

9 Jul 201549min

48: How to Make $1m in 1 Week Online, The Secrets of a Product Launch with Ed Dale

48: How to Make $1m in 1 Week Online, The Secrets of a Product Launch with Ed Dale

It is with great pleasure we bring you this interview with the one and only Ed Dale.   If it wasn't for this man, Foundr wouldn't exist. I've been lucky enough to learn a lot of my marketing and onlin...

21 Jun 20151h

47: The Art of Asking with Amanda Palmer

47: The Art of Asking with Amanda Palmer

In business, in music, or in life, there are few people you will meet as unapologetically honest as Amanda Palmer. A lifelong nonconformist, Palmer has evolved from living statue to award-winning musi...

17 Jun 201526min

46: Seth Godin on Why You Shouldn't do What You're Told

46: Seth Godin on Why You Shouldn't do What You're Told

Marketing guru and multiple New York Times bestselling author Seth Godin explains why you should focus less on doing what you're told and more on doing work that's worth doing. In order to take advant...

15 Jun 201536min

45: Our Top 7 Instagram Hacks To Generate 100's of Thousands of Followers

45: Our Top 7 Instagram Hacks To Generate 100's of Thousands of Followers

So we've decided to mix things up a little with this podcast episode.   This one is a short bite-sized episode, detailing our top 7 hacks for Instagram. You're probably not aware, but in the past 8 mo...

10 Jun 201512min

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