Ep 20: Direct mail wins the attention economy with Jonny Harrison
In a world where 75–80% of ad spend is digital, why is Digital Strategy Director at the7stars, Jonny Harrison, making the case for direct mail? That’s because he’s seen how it wins the attention eco...
18 Mai 28min
Ep 19: Why Ian Gibbs says mail earns attention that lasts
Not every impression is equal. So, what makes mail different from a digital impression? In this episode of Mail Unleashed, JICMAIL’s Director of Data Leadership, Ian Gibbs, joins Rory Sutherland to d...
12 Mar 22min
Ep 17: Tesco grows Clubcard loyalty using targeted mail with Tash Whitmey
How did mail help Tesco gain 21 million active members for its iconic Clubcard loyalty programme? You can find out from Tash Whitmey, Group Director of Loyalty, CRM and Marketing at Tesco. Together...
11 Feb 13min
Ep 16: Capture consumers attention using physical media with Dino Myers-Lamptey
Want to find out why mail can hold the attention of consumers? In this episode, host Rory Sutherland welcomes Media expert and The Barber Shop founder, Dino Myers-Lamptey, into the studio to share h...
28 Jan 20min
Ep 15: Mail puts the fun in insurance with Ed Birth
In a world littered with noise, why does a simple piece of mail still get the most attention? In our next Mail Unleashed episode, Head of Brand Marketing at Hiscox, Ed Birth is here to reveal how sell...
13 Jan 24min
Ep 14: Use behavioural science to unlock campaign potential with Richard Shotton
If mail is distinctive, does it become more memorable? Richard Shotton, behavioural scientist and author of The Choice Factory, and Rory Sutherland, get under the skin and into the minds of consumers....
10 Des 202513min
Ep 13: Mail's trust advantage in banking with Margaret Jobling
In a world of rising digital scams, why does a simple piece of mail still reassure banking customers? Chief Marketing Officer at NatWest, Margaret Jobling, joins Rory Sutherland for this episode of M...
28 Nov 202521min
