What are media rebates? Agency transparency in the hot seat, with Ewan Larkin
Agency reporter Ewan Larkin decodes a recent lawsuit against WPP Media that has made agency transparency the industry's buzziest topic. Larkin defines media rebates and principal media buying, explain...
27 Feb 25min
Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken
Ad Age Tech Reporter Asa Hiken chronicles the evolution of generative AI use in major brands' advertising, the common mistakes that upset viewers and the checklist every marketer needs to know if they...
20 Feb 27min
Your 2027 Super Bowl strategy starts here: Big Game takeaways from Ad Age reporters
Ad Age reporters and editors share their top Super Bowl takeaways that indicate elements of winning Big-Game strategies. From the downfall of celebrity slop to the best uses of social media and the ri...
13 Feb 27min
Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett
Ad Age's Gillian Follett redefines going viral for 2026, from how to pivot marketing strategies to the new metrics measuring social media success and emerging platforms brands should dig into. Plus, h...
30 Jan 26min
Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer
Creativity and media innovation reporter Brandon Doerrer breaks down the recent surge of long-form marketing and how brands are tapping into the microdrama surge. From measurement and performance, to ...
23 Jan 24min
Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli
After attending CES and NRF's Big Show, Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli decipher what industry leaders are saying on stages versus the anxieties they...
16 Jan 27min
2026 marketing predictions: Ad Age reporters on industry trends and pivots
On Ad Age Insider's first episode of 2026, reporters from across the Ad Age newsroom share the most and least surprising takes from their predictions reporting, and what it all means for the industry....
9 Jan 22min
