Why Website Traffic Is Almost Dead Today

Why Website Traffic Is Almost Dead Today

Neil and Eric break down how AI search is crushing publisher traffic, why informational content is losing, and where transactional SEO still wins. They unpack search everywhere optimization, local AI model economics, Mac Studio RAM needs, and Intercom’s Fin turnaround from slowing SaaS growth to a major AI pivot. A sharp episode on adapting fast, measuring revenue over traffic, and using creative destruction to stay ahead in AI marketing. Key takeaways AI search is killing informational traffic Transactional SEO still drives revenue Intercom’s AI pivot shows how brands survive Chapters (00:00) AI traffic collapse (01:01) Informational vs transactional SEO (03:31) ClickFlow AI SEO break (04:04) Search everywhere adaptation (05:16) Local AI model costs (06:50) Mac Studio RAM for AI (08:27) Intercom AI pivot (13:26) Creative destruction strategy (20:13) AI hiring and staying ahead

Episoder(3255)

10 Business Moats That Actually Protect Your Marketing

10 Business Moats That Actually Protect Your Marketing

In this episode, hosts Neil and Eric break down 10 proven business moats that protect your marketing and drive long term growth. From switching costs and brand power to community, distribution, talent...

9 Feb 19min

The K-Shaped Future of Work

The K-Shaped Future of Work

In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They explain why senior talent is winning while junior r...

5 Feb 20min

Revenue Per Employee Is Skyrocketing

Revenue Per Employee Is Skyrocketing

Neil and Eric break down why revenue per employee is exploding and what AI means for the future of work, education, and careers. They unpack ARR per FTE trends, why top companies need fewer people, an...

4 Feb 20min

This AI Finds Peoples Calendly And Books Sales Demos

This AI Finds Peoples Calendly And Books Sales Demos

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms Neil and Eric break down how AI is reshaping sales, hiring, and enterprise growth, from AI agents booking...

3 Feb 25min

The True Economics & ROI of a Super Bowl Ad.

The True Economics & ROI of a Super Bowl Ad.

Neil and Eric break down the true economics and ROI of Super Bowl ads, explaining why they rarely make sense from a profit standpoint. They unpack real costs beyond the $7–10M media buy, debate short-...

2 Feb 25min

AI Has Introduced Product Slop

AI Has Introduced Product Slop

This episode is hosted by Neil and Eric. They break down the rise of AI slop in products, marketing, and SEO, why mass AI content briefly ranks then disappears, and how real trust signals like E-E-A-T...

29 Jan 23min

10 SEO Lessons That Still Work in the AI Era

10 SEO Lessons That Still Work in the AI Era

In this episode, hosts Neil and Eric break down 10 SEO lessons that still work in the AI era, explaining why fundamentals like topic clusters, links, brands, and original content continue to win acros...

28 Jan 21min

AI Won't Destroy Jobs, It Will Create A Labor Shortage

AI Won't Destroy Jobs, It Will Create A Labor Shortage

Is AI going to destroy jobs or create a labor shortage? In this episode, hosts Neil and Eric debate how artificial intelligence impacts white collar and blue collar work, deflation, automation, and ne...

27 Jan 20min

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