Why Website Traffic Is Almost Dead Today

Why Website Traffic Is Almost Dead Today

Neil and Eric break down how AI search is crushing publisher traffic, why informational content is losing, and where transactional SEO still wins. They unpack search everywhere optimization, local AI model economics, Mac Studio RAM needs, and Intercom’s Fin turnaround from slowing SaaS growth to a major AI pivot. A sharp episode on adapting fast, measuring revenue over traffic, and using creative destruction to stay ahead in AI marketing. Key takeaways AI search is killing informational traffic Transactional SEO still drives revenue Intercom’s AI pivot shows how brands survive Chapters (00:00) AI traffic collapse (01:01) Informational vs transactional SEO (03:31) ClickFlow AI SEO break (04:04) Search everywhere adaptation (05:16) Local AI model costs (06:50) Mac Studio RAM for AI (08:27) Intercom AI pivot (13:26) Creative destruction strategy (20:13) AI hiring and staying ahead

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Episoder(3345)

Reddit wiped out of ChatGPT, what agencies are really worth, & the new services playbook

Reddit wiped out of ChatGPT, what agencies are really worth, & the new services playbook

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

25 Aug 24min

Travis Kalanick's founder rule, why pushed kids lose, & what excellence really costs

Travis Kalanick's founder rule, why pushed kids lose, & what excellence really costs

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: h...

24 Aug 27min

How To Rank #1 On ChatGPT By... Gaming It?

How To Rank #1 On ChatGPT By... Gaming It?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

21 Aug 17min

WD-40 Turned AI Ad Production Into A Growth Lever

WD-40 Turned AI Ad Production Into A Growth Lever

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

20 Aug 24min

Will This Be The Info Marketer's Decade In Software?

Will This Be The Info Marketer's Decade In Software?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

19 Aug 23min

Why We Start SEO With The Customer, Not The Keyword

Why We Start SEO With The Customer, Not The Keyword

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

17 Aug 16min

PLG Is Dead. It's Now About ALG

PLG Is Dead. It's Now About ALG

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

13 Aug 17min

The Best Marketers Are Becoming Part-Time Engineers

The Best Marketers Are Becoming Part-Time Engineers

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

12 Aug 27min

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