What to Do When Business Gets Really Tough

What to Do When Business Gets Really Tough

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire What do you actually do when things get really tough in business? Neil and Eric share their worst moments — 2020 included — and the playbook for surviving them: eating the elephant a day at a time, buying time with cash, and choosing stability over growth when it counts. Then the reveal that hot AI startups like Cursor quietly run thousands of ads at a time, and a five-star massage-studio case study on referrals, grandfathered pricing, and service details that carry over into any business. Key takeaways◾Tough seasons are survived a day at a time — systems over panic◾The hottest AI startups test thousands of ads, not two◾Great service businesses engineer referrals on purpose Chapters00:00 When things get really tough09:14 Stability vs growth15:56 The 6,400-ads reveal17:10 The massage-studio case study

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Episoder(3351)

The Best Marketing Is Free. Almost Nobody Does It.

The Best Marketing Is Free. Almost Nobody Does It.

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https:/...

2 Sep 24min

Is China Running the World's Biggest Marketing Test on You?

Is China Running the World's Biggest Marketing Test on You?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https:/...

1 Sep 14min

The 2 Lessons Silicon Valley Relearns Every Decade

The 2 Lessons Silicon Valley Relearns Every Decade

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https:/...

31 Aug 18min

Your Best Employee Is About To Quit. Here's The Fix.

Your Best Employee Is About To Quit. Here's The Fix.

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

27 Aug 18min

The Two Things We're Doing For The Rest Of 2026

The Two Things We're Doing For The Rest Of 2026

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

26 Aug 15min

Reddit wiped out of ChatGPT, what agencies are really worth, & the new services playbook

Reddit wiped out of ChatGPT, what agencies are really worth, & the new services playbook

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

25 Aug 24min

Travis Kalanick's founder rule, why pushed kids lose, & what excellence really costs

Travis Kalanick's founder rule, why pushed kids lose, & what excellence really costs

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: h...

24 Aug 27min

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