Naming a Med Spa Is Way Harder Than You Think

Naming a Med Spa Is Way Harder Than You Think

Adam records from inside the almost-ready medical spa to share how everything is finally coming together. What started as a simple idea has turned into a crash course in branding, trademarks, logos, and the shocking cost of things like frames and wall signs. He walks through the unexpectedly complicated process of naming the business, why some names are basically impossible to trademark, and the winding path that finally led to the right one. Along the way he shares the inspiration behind the brand, the skating-club aesthetic that shaped the logo, and why the current “signage” is temporarily… a poster. It’s a funny, very real look at the intrusive thoughts that come with opening a business.

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Episoder(62)

Everything Was Going Great Until Atlanta

Everything Was Going Great Until Atlanta

Adam is back from his sister’s wedding with stories, questions, and absolutely no explanation for how a simple weekend trip became so complicated. Between travel delays, questionable customer service,...

4 Jun 1h 18min

I Forgot Monday Happened

I Forgot Monday Happened

Adam is recording at 7 a.m., which is already a crime against his body, his voice, and his general sense of self. He has a flight in a few hours, has not packed, needs to prep ten dog meals, and is us...

28 Mai 32min

A Hotel Bed, A Double Quarter Pounder, and a Dream

A Hotel Bed, A Double Quarter Pounder, and a Dream

Adam is recording from a hotel bed in Colorado Springs, which is apparently his new safe space. He gets into travel delusion, the emotional downgrade of flying economy, why rental cars are the only wa...

21 Mai 42min

Big Laptop, Small Dog Drama

Big Laptop, Small Dog Drama

Adam is back with a brand-new MacBook Pro, a Monet-themed tech setup, and one suspicious neighbor. He gets into his giant “mother-sized” laptop, Tony’s loud personal grooming, his Goop Kitchen feud, t...

14 Mai 56min

My Laptop Died at the Met Gala

My Laptop Died at the Met Gala

Adam records this week’s episode straight from an ancient iPad after his laptop suddenly died mid-workday, sending him into a full breakdown about technology, Tim Cook, and the emotional betrayal of a...

7 Mai 49min

Pre-Packaged and Personally Attacked

Pre-Packaged and Personally Attacked

It’s Adam after dark. Recording while the house is asleep, he jumps from Lena Dunham’s new book and being late to every cultural moment, to BlackBerry nostalgia and T9 texting, before the night takes ...

30 Apr 1h 1min

Questions, Comments, and Red Flags

Questions, Comments, and Red Flags

Adam records this week’s episode from the med spa office and gets into the only things worth discussing right now: The Devil Wears Prada 2 red carpet, Anne Hathaway looking better than ever, the Alex ...

23 Apr 51min

Soft Launch, Stressful Flights & My New Hustle Era

Soft Launch, Stressful Flights & My New Hustle Era

Adam is recording from a literal treatment room as his med spa officially opens for bookings, which means he’s fully in soft launch mode and doing whatever it takes to get people in the door. That inc...

16 Apr 42min

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