Digging Up Lily's Garden

Digging Up Lily's Garden

A woman sitting blissfully on a vibrating laundromat dryer. A faked pregnancy test to dump a bad boyfriend. In 2019, the internet was abuzz about bizarre ads for a mobile game called Lily's Garden. The ads were only about 15 seconds each, but they evoked a whole universe of drama amongst a cast of zany characters that inspired countless YouTube videos and copious internet chatter.

The thing is... the story in the ads had almost nothing to do with the story in the game. In this episode of Endless Thread: creative differences, the wilderness of mobile games, and where the Lily's Garden game-world and the ad-world diverged.

Show notes:

This episode was produced and written by Grace Tatter, co-hosted by Ben Brock Johnson and Amory Sivertson, and edited by Meg Cramer. Mix and sound design by Paul Vaitkus. Special thanks to our 2025 Bloomberg Arts Intern Cendy Charles.

***

Sponsor message:

INCOGNI: Take back your personal data with Incogni! Use code ENDLESS at the link below and get 60% off annual plans: https://incogni.com/ENDLESS

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(452)

Snacktime: Mystery Celebs & Fed-Up Mods

Snacktime: Mystery Celebs & Fed-Up Mods

Ben tells Amory about a subreddit trying to determine the identity of a mystery celebrity, and Amory tells Ben about an open letter penned by Reddit moderators that's calling on the platform to take s...

28 Aug 202121min

Suitcases of Cash and Bob Saget's Ghost

Suitcases of Cash and Bob Saget's Ghost

Gather round for this week’s Snacktime episode, where Ben tells iLab producer Nora Saks two stories about found money, a gambling ruse in a Belizean casino, and why Bob Saget would block himself on Tw...

19 Aug 202114min

Geedis

Geedis

What is Geedis? Endless Thread revisits an episode from 2019 in which the team joined the internet's two-year-long quest to answer this question. The strange, furry character and his buddies in The La...

5 Aug 202144min

Snacktime: Weird Spotify Playlists

Snacktime: Weird Spotify Playlists

Fun fact: Ben wooed his wife with a mix CD, and Amory's husband wooed her with a mix CD. The lesson? Never underestimate the power of a good playlist. But if it's a "Weird Spotify Playlist," the objec...

22 Jul 202122min

Encore: The Great Glitter Mystery

Encore: The Great Glitter Mystery

Much like rewatching a favorite TV show in its entirety, it can be comforting to listen back to something from "the beforetimes." So this week, we're doing just that. We're revisiting an episode from ...

8 Jul 202140min

Snacktime: To Joust Is No Jest

Snacktime: To Joust Is No Jest

Ever heard of horse repossession? How about equine semen fraud? On this week’s Snacktime, Ben tells Amory about the still-very-much-alive sport of jousting and how it relates to a pretty wild story ab...

24 Jun 202120min

Endless Thread Presents: Twenty Thousand Hertz

Endless Thread Presents: Twenty Thousand Hertz

Is your voice your own? Not anymore. This week on Endless Thread, we present "Deepfake Dallas," courtesy of our friends over at Twenty Thousand Hertz, a podcast revealing the stories behind the world’...

17 Jun 202124min

Snacktime: Long Orders, Secret Menus

Snacktime: Long Orders, Secret Menus

One of the things that makes Starbucks so liked by people everywhere is the amount of customization you can do with your drink. But is there such a thing as too much customization? On this week's Snac...

3 Jun 202117min

Populært innen Teknologi

lydartikler-fra-aftenposten
romkapsel
teknisk-sett
tomprat-med-gunnar-tjomlid
energi-og-klima
teknologi-og-mennesker
shifter
nasjonal-sikkerhetsmyndighet-nsm
elektropodden
rss-heis
rss-for-alarmen-gar
rss-ai-forklart
smart-forklart
hans-petter-og-co
fornybaren
pedagogisk-intelligens
rss-vi-leser-dommer-om-personvern
rss-alt-vi-kan
rss-a-entelios-poden
rss-trippel-bunnlinje