AOTC EP 43 - Secrets to a Successful Salesforce Implementation
Businesses in virtually every industry are finding tremendous value in deploying Salesforce within their organization. But with any new platform, software, or toolset, comes one major question for man...
4 Feb 202231min
AOTC EP 42 - Top-Down Transformation - How Team Leaders Can Operationalize Big Change
In theory, embracing digital transformation is one of the biggest steps a business can take to differentiate itself and adapt to a rapidly changing world. But in practice, digital transformation can o...
19 Jan 202226min
AOTC EP 40 - Gerent Digital – A Full-Service Digital Customer Experience Agency
It’s surprising to find a digital agency these days that was founded before the word ‘digital’ was in anyone’s vocabulary. Gerent Experience (formerly Gerent Digital) is just such an agency. The prin...
1 Des 202122min
AOTC EP 39 - CPQ: Streamline the Process of Configuring, Pricing and Quoting
Sales teams have been churning out customer quotes for as long as there have been salespeople in the field. Before the advent of quoting software, prices and quotes were generated manually on spreadsh...
5 Nov 202119min
AOTC EP 38 - Pardot: How It Generates Quality Leads For Marketing And Sales Teams
There is plenty of technology available for marketing teams that can help generate leads. But when you begin to examine which technology generates quality leads, scored on their likely convertibility,...
19 Okt 202120min
AOTC EP 37 - Marketing Cloud: Powerful But Complex. How Gerent’s Implementation Approach Works Best
There is likely no more all-encompassing and muscular marketing tool available to marketers than Marketing Cloud from Salesforce. More than a dozen fully integrated applications reside under the Marke...
13 Okt 202119min
AOTC EP 36 - Salesforce Commerce Cloud: One-Stop Shopping For Both B2B and B2C Companies
In 2020, consumers spent 375 billion dollars in the U.S. shopping online – give or take a few million. Much of that was driven by the pandemic and major online companies like Amazon and one or two oth...
24 Sep 202120min
