How we made $2.5M from YouTube and Google | Sidebean

How we made $2.5M from YouTube and Google Picking the right marketing strategy when you’re starting up can be the difference between success and failure. Slidebean is here to help ► Lessons on detailing the most effective strategies at each stage of your business. ► Our lessons also warn you about marketing traps that many entrepreneurs fall into. ► Frameworks & templates to build your perfect Go to market strategy ► 1 on 1 time with experts to validate your strategy & more… Our Community gets 30% Discount on their Slidebean Subscription. Get started now: Use code ‘SLBYTCOMMUNITY’ or check out https://youtube.slidebean.com/get-customers Are you ready to pitch to investors? We can help ► https://slidebean.com/pitch-deck-consulting-services?utm_source=youtube&utm_medium=description&utm_campaign=2MfromYouTube Subscribe to our FREE weekly startup newsletter ► https://slidebean.com/newsletter?utm_source=youtube&utm_medium=description&utm_campaign=2MfromYouTube -- There is no clickbait here. The backbone of our company success has been Google, and by extension, YouTube. In this video, I am going to talk about what we did to kickstart our ranking in Google search, how much money we have spent doing it, and how much money we spend today. Finally, we'll help you figure out if or when your company should attempt to do content marketing. #slidebean #startups #contentmarketing 00:00 - Introduction 1:25 - Early stages 1:58 - Scale 3:33 - The pivot 5:08 - Nothing good ever lasts 6:44 - The content boost 8:42 - YouTube 9:52 - Why shouldn’t you do content marketing ---- How to grow a small business: https://www.youtube.com/watch?v=k2rpBhMY0ys Caya’s consulting hours: https://slidebean.com/caya Follow Caya: https://twitter.com/cayahere and https://instagram.com/caya_here Our website gets around 250,000 organic visits per month. I'm excluding all paid and all social media traffic from that number; those are visits to our website that came from somebody looking for an answer in Google and stumbling upon our content. Also, our YouTube channel is getting close to 500,000 monthly organic views. Since we started these efforts, the traffic driven to our products has generated over $2.5MM in sales! Insane. So the potential when focusing on Google or Youtube content marketing is enormous. We are still a small brand, considering, but we get millions and millions of brand impressions every year, you could say 'for free,' thanks to our presence in Google. But this did not come easy, or cheap. It took us years to develop it. Read the article here: https://slidebean.com/blog/startups-google-youtube-content-marketing Turn on notifications for the podcast & rate it a 5-star for new episodes. Sidebean makes documentaries about startups, tech, and their impact on society. It is a venture-backed company that helps other startups navigate the complicated road to success. They love to cover stories around business, startups, and tech, trying both to teach and entertain. Subscribe to Sidebean on YouTube: https://www.youtube.com/@slidebean/ Disclaimer: This podcast is an independently produced audio adaptation of content originally shared by Sidebean. It was created by a fan who appreciates Sidebean’s thoughtful storytelling and wanted to make these ideas more accessible for audio-focused listeners. This is not an official production of Sidebean, nor is it affiliated with or endorsed by the channel. All rights to the original video content belong to Sidebean. If you are a representative of Sidebean and have any questions or requests, please feel free to reach out. - ------------------------------ ------------ Keywords: startup podcast, business podcast, tech entrepreneurship, digital transformation Learn more about your ad choices. Visit megaphone.fm/adchoices