The Art Business Self-Assessment Every Artist Should Do (260)

The Art Business Self-Assessment Every Artist Should Do (260)

My Art Business Assessment — Used with Every Client 50%

In this solo episode of The Art Biz, host Alyson Stanfield introduces the 3-zone framework she uses with every private client to assess where an art business actually stands.

It's the same structure at the heart of the Art Business Reset workshop, and this episode is your chance to walk through it on your own.

Alyson covers:

  • The question she asks before any strategy conversation
  • The 3 zones that account for everything you do to build your art business outside of making the work: Outreach, Presence, and Systems
  • The breakdown of what each zone covers and questions to ask for your assessment
  • Why you can't neglect in-person networking and follow-up

Mentioned

Do You Have the Art Business You Actually Want? (259)

Stop Being Busy, Start Being Strategic (258)

Art Business Reset on March 31, 2026

Read more, get mentioned resources, and see featured artists

Email Alyson to discuss strategic consulting for your long-term career goals.

Think you'd make a good guest on The Art Biz? Read This

The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

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Episoder(272)

Why nobody came to your art show (271)

Why nobody came to your art show (271)

You worked hard to get your art on those walls. So when only a handful of people show up to the opening, it stings. In this episode, Alyson Stanfield looks at the most common reasons your supporters s...

2 Jul 20min

The obvious salespeople you're not using (270)

The obvious salespeople you're not using (270)

Host Alyson Stanfield makes the case that your best salespeople are already in your life, just waiting to be asked to help. This episode isn't just for artists with collectors. If anyone has ever resp...

25 Jun 19min

Do you have too many income sources in your art business? (269)

Do you have too many income sources in your art business? (269)

There are many ways for artists to make money, but more income sources don't always lead to more income. In this episode, host Alyson Stanfield looks at the difference between an income source and an ...

18 Jun 20min

How curiosity and research deepen your studio practice (268)

How curiosity and research deepen your studio practice (268)

In this episode of The Art Biz, host Alyson Stanfield makes the case that research is not an academic exercise. And it's not separate from your art practice, but part of it. She encourages you to thin...

11 Jun 26min

How much time will your art career take? (267)

How much time will your art career take? (267)

Every artist wants to know "how much time?" How much time on the business side, how much time making the work, and how long before any of it pays off. In this episode of The Art Biz host Alyson Stanfi...

4 Jun 14min

Making a living from your art (266)

Making a living from your art (266)

Making a living from your art takes more than passion and talent. In this solo episode, Alyson Stanfield walks through the real considerations — from committing to your studio practice to making frien...

21 Mai 28min

Use the attraction method for art venues before you make the ask (265)

Use the attraction method for art venues before you make the ask (265)

Venues aren't looking for artists who need them, they're looking for artists who are ready. Host Alyson Stanfield introduces the attraction method: a way of building genuine relationships with venues ...

30 Apr 20min

The artists who don't wait to be chosen (264)

The artists who don't wait to be chosen (264)

You don't need a gallery to put your work in front of people. You don't need to wait for the next juried show application just for the promise to compete with a hoard of other artists. In this episode...

23 Apr 22min

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