Optometry Unleashed13 Feb 2024

Episode 5: Kevin Wilhelm – Think Like an Entrepreneur, Define Your Why, Build a Winning Team & Grow a Thriving Business

Growth begins with a fundamental question: “Why?” In this episode, Dr. Trevor Miranda and Kevin Wilhelm, founder of Pod Marketing, unpack key strategies that drive successful businesses. They discuss actionable insights for effectively marketing your unique story, creating experiences that attract customers, and cultivating a positive team dynamic that propels businesses forward. Plus, Trevor and Kevin share their daily motivators, bond over bourbon, and reminisce over Kevin’s craziest bets.

Timestamps

[00:03:30] Create a fun work environment

[00:07:49] Understand your why and build a team that rows with you

[00:10:08] Strategies for growing your business

[00:18:24] Business and bourbon

[00:20:59] Trevor’s why

[00:24:36] Kevin’s why

[00:26:00] Hiring the right people who align with your core values

[00:28:38] Managing negativity and stress in the workplace

[00:32:23] Identify your team’s why

[00:34:25] Create great experiences

[00:38:08] Tell the story of what makes you different

[00:42:52] Personalize the patient experience

[00:44:49] Lightning round

[00:51:50] Advice for college students

[00:55:44] Pod Marketing’s sneaker collection

[00:57:33] How to exceed expectations and nail service recovery

[00:59:32] The future of Pod Marketing, creating a company that people rave about

Mentioned in this episode:

Atomic Habits by James Clear – strategies to get 1% better everyday.

Blue ocean strategy – business approach to navigating new versus known market spaces.

Six Thinking Hats by Edward De Bono - a technique that encourages teams to consider a decision or problem from different angles

Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

Thank You to our Sponsor(s)

⁠⁠⁠HOYA Vision Canada⁠⁠⁠

Enjoy the show? Please Follow, Like and Subscribe.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(23)

Episode 23: Dr. Cameron McCrodan - Treat the Brain First: Reframing Vision Therapy

Dr. Trevor Miranda sits down with Dr. Cameron McCroden, one of Canada’s leading voices in vision therapy and neuro-optometry. Cam shares his unconventional path into the profession, how engineering sh...

16 Des 20251h 9min

Episode 22: Stu Hillyard – Beyond Prescription: Seeing Myopia Through a Patient’s Eyes

What’s it really like to live with myopia? In this episode, Dr. Trevor Miranda chats with long-time patient Stu Hillyard about his personal experience with myopia and the unexpected ways it has shaped...

18 Nov 202547min

Episode 21: Dr. Henry Reis – Eyes on Innovation: Navigating New Frontiers in Technology

In this episode of Optometry Unleashed, Dr. Trevor Miranda talks with Dr. Henry Reis, an internationally trained ophthalmologist turned pioneering optometrist and entrepreneur in Canada. They explore ...

14 Okt 20251h 8min

Episode 20: Alex McIntosh – Exit Through the Gift Shop: How to Win Back Your Patients in a Digital World

What’s really driving patients to buy their contact lenses elsewhere? Can independent clinics compete with big box retailers without slashing prices? And what does a truly seamless patient journey loo...

16 Sep 202556min

Episode 19: Simon Robert – Intention to Alignment: Rethinking Leadership and Corporate Strategy

Vision care is evolving, but are we solving the right problems?In this episode, Dr. Trevor Miranda sits down with Simon Robert, Head of Corporate Affairs and Strategic Partnerships at EssilorLuxottica...

29 Jul 20251h 15min

Episode 18: Dr. Jill Saxon – Permission to Speak: Lessons from a Navy Optometrist

Dr. Jill Saxon has never backed down from a challenge. Stepping out as a lieutenant in the U.S. Navy straight out of school laid the foundation for how she leads today. She learned to lead with courag...

3 Jun 20251h 14min

Episode 17: Joyce VanRooyen – Frames, Feedback, and Fluevogs: How to Train with Purpose and Lead with Style

Join optical training expert Joyce VanRooyen as she shares practical wisdom from her 35-year career in the industry. Discover how to transform frame selection into an unforgettable patient experience,...

22 Apr 20251h 6min

Episode 16: Dr. Ritesh Patel – From the NFL to Boutique Optometry: The Magic of Opportunity & Creating Unforgettable Patient Moments

Dr. Trevor Miranda sits down with Dr. Ritesh Patel, voted one of Toronto’s top optometrists, to explore what it takes to build a modern, patient-first optometry practice. From an unexpected opportunit...

18 Mar 20251h 20min