Ep 66: Scaling, Pregnancy & Endometriosis: The Reality of Being Stef Williams

Stef Williams transitioned from a macro fitness influencer with over 2.2M followers to a serious tech founder building for a huge exit. She is the founder of WeGlow and SEFI, and reveals the unfiltered reality of scaling a digital empire while navigating severe endometriosis and pregnancy.

In this episode of Ladies Who Launch, we dive deep into the build of Stef’s business, unpacking exactly how she evolved her relationship with social media to stay relevant in an ever-shifting digital landscape.

What we cover:

• Staying relevant in the ever evolving world of social media
• Adapting to training and lifestyle with Endemetriosis
• The journey of how WeGlow started
• Stef’s evolving relationship with social media
• Building business for an exit
• Balancing pregnancy with career & business

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction to Stef Williams

02:01 Early Instagram Fitness Era

06:34 Branching Beyond Workouts

12:27 Endometriosis and Body Pressures

18:45 From Creator to Founder

23:53 Building Teams and Hiring Lessons

30:17 Product Business Hard Lessons

38:09 Why Subscription Business Models Win

43:43 WeGlow Vision and Women’s Health

45:15 Cycle Syncing Workouts

51:29 Building A Brand Beyond You

55:47 Pregnancy Pressures

01:10:59 Trust Your Gut When Hiring

01:13:37 Dream Collabs And Mentors

01:19:16 Stef’s Dream Lunch

Whether you are a marketer trying to understand community-led growth or a founder designing a business to sell, Stef shares the realities of what it’s like to build at scale.

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