Why Empowerment Drives Branding — with Jeremy Miller and Sarah Young
Sticky Branding7 Des 2021

Why Empowerment Drives Branding — with Jeremy Miller and Sarah Young

"Branding from the inside out" is one of our #1 beliefs at Sticky Branding. In this episode of the Sticky Branding Podcast, Jeremy Miller and Sarah Young discuss why empowering your team is so important.

Every great brand is built by people: smart, ambitious, creative people. And it's a leader's job to engage their team and draw out each person's full potential to grow a Sticky Brand.

Jeremy Miller is a Strategy Coach, bestselling author, and the founder of Sticky Branding. He works with organizations from around the world to create branding and growth strategies that slingshot their businesses forward.

Sarah Young is a Strategy Coach and author. She guides Sticky Branding's clients to create marketing strategies that move the sales needle.

In This Episode

  • Strategy without execution is just dreaming.
  • How to shift your mindset to leading through empowerment.
  • The importance of strategy and planning. Sarah and Jeremy go head-to-head on the challenge of not having a vision. If a leader can't see what's coming next, it's hard to empower their employees.
  • Why you need to connect with employees as individuals.
  • How to build relationships with your team, and how that investment fosters empowerment.

Episoder(16)

Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear

Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear

The repeat purchase rates of most direct-to-consumer brands is abysmal. According to Allan Perrottet, "The average repeat order rate for DTC brands is 11% over an entire lifetime. At T-Bô we have a 30...

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Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing

Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing

The companies that act fast and adapt faster have the advantage. Chris White, CEO of Fruitland Manufacturing, comes on the Sticky Branding Podcast. He shares how his company captured market share by m...

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The Ice Cream Brand You've Tried but Didn't Know — Interview with Ian Scates, President of Central Smith

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If you've had ice cream in any Canadian restaurant, chances are it was made by Central Smith. Central Smith is one of Canada's largest ice cream manufacturers. Ian Scates, President of Central Smith, ...

1 Mar 202228min

Strategy Without Action Is Just Dreaming — with Jeremy Miller and Sarah Young

Strategy Without Action Is Just Dreaming — with Jeremy Miller and Sarah Young

Marketers can have big ideas and visions for their businesses, but unless they implement those ideas are just dreams. Jeremy Miller and Sarah Young do a deep dive on strategy execution in the Sticky B...

15 Feb 202222min

Redefining Accessibility in Software — Interview with Abid Virani, COO at Fable

Redefining Accessibility in Software — Interview with Abid Virani, COO at Fable

The digital world is not easy to use for about a billion people! Every day we use tools and technology that seem absolutely intuitive and easy to use — unless you have a disability. Abid Virani, COO o...

1 Feb 202228min

Coming Back After Losing 90% of Revenue — Interview with Louis Trahan, Founder of Learngistics

Coming Back After Losing 90% of Revenue — Interview with Louis Trahan, Founder of Learngistics

Learngistics lost 90% of its revenue due to the pandemic. Louis Trahan, founder of Learngistics said, "We had a choice: fight or close. We chose to fight." Louis joins us on the Sticky Branding Podcas...

18 Jan 202224min

How to Describe Your Brand in 10 Words or Less — Jeremy Miller Shares How to Achieve Simple Clarity

How to Describe Your Brand in 10 Words or Less — Jeremy Miller Shares How to Achieve Simple Clarity

Simple Clarity is the ability to describe your brand and what makes it unique in 10 words or less. That's easier said than done! It's amazing how few companies can clearly explain their services. They...

4 Jan 202226min

Pioneering Quantum IT Security — Interview with Francis Bellido, CEO of Quantum eMotion

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Quantum eMotion is a publicly-traded company that is transforming the IT security sector with quantum computing. They create algorithms that are virtually unhackable. Francis shares key lessons on lea...

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