Scaling Creativity in Marketing: Part 2

Scaling Creativity in Marketing: Part 2

It takes creativity and data-centric thinking to create a successful marketing campaign. But it also takes the understanding that sometimes you will fail—and that’s okay.

In part two of our conversation with Jasmin Guthmann, Head of Corporate Communication at Contentstack, shares how she helped her company scale creativity through a culture of accountability and innovation—and how you can find opportunity in your mistakes. Join us as we discuss:

- Creating efficient processes for marketing
- Learning from failure
- Diversity in the industry
- Women in MACH

Sign the Women in MACH Manifesto for Gender Equality
Link to: https://machalliance.org/insights/women-in-mach-manifesto-for-gender-equality

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Episoder(37)

AI, OMS, and the Future of Supply Chain

AI, OMS, and the Future of Supply Chain

In this episode, Jamie speaks with Kevin Bube, Vice President, Technology at enVista, about how companies are rethinking digital transformation with a more agile, strategy-first mindset.Many organizat...

25 Sep 202525min

DIY Retail: Navigating Challenges in Fulfillment and Customer Experience

DIY Retail: Navigating Challenges in Fulfillment and Customer Experience

In this episode, Jamie speaks with Myles Bunbury, Vice President of Consumer Solutions at Intellias, about the challenges DIY retailers face today.DIY customers expect fast delivery—and a larger selec...

26 Mar 202525min

Growing Smart (and Fast) in Retail

Growing Smart (and Fast) in Retail

In this episode, we are joined by Patrick Lagace, Senior Director of Information Technology at Psycho Bunny. With three decades of experience in the retail industry, he has been instrumental in drivin...

22 Okt 202419min

How AI and IoT are Reshaping Retail

How AI and IoT are Reshaping Retail

AI, digital innovation, and data-driven insights have changed how the retail operates after the pandemic. And with any transformation, adaptation must follow.In this episode, we’re speaking with Myles...

24 Sep 202438min

Transforming Retail for Modern Consumer Demands

Transforming Retail for Modern Consumer Demands

What can we expect for the future of retail? Are we on the right track to succeed?To address these questions, we are joined by Zach Zalowitz, Principal, Order Management Practice at Perficient, and a ...

20 Aug 202428min

Balancing Quality, Delivery, and Customer Experience in Furniture Retail

Balancing Quality, Delivery, and Customer Experience in Furniture Retail

Amazon reshaped the ecommerce scene, so how can small and mid-sized businesses hold their own against retail giants?To dive into this topic, we’re joined by Joshua Rich, E-commerce Operations Lead at ...

23 Jul 202429min

Redefining Customer Centricity in Modern Marketing

Redefining Customer Centricity in Modern Marketing

Many brands frequently discuss customer centricity, but do they genuinely understand its essence?In today’s episode, we are joined by Carla Kromberg, Senior Marketing Manager of the DACH Region at Flu...

25 Jun 202426min

Business Transformation Through Customer-Centric Data

Business Transformation Through Customer-Centric Data

In this episode, we are joined by Greg Randall, Managing Director & Senior Digital Strategist at Comma Consulting, the author of ”Improve Customer Experiences to Drive Online and In-Store Sales: The 1...

21 Mai 202431min

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