From Pizza to Precision: How Steve Osborn Built an Award-Winning Wood Floor Business

In this episode, we sit down with Steve Osborn of Spokane, Wash.-based Black Forest Hardwood Floors—Wood Floor Business’s 2025 Ultimate Floor Guy and a WFB contributing author—to unpack his journey and the lessons learned as he built his business. From managing Domino’s Pizza to becoming a master craftsman and business owner, Steve shares how he fell into the flooring trade and built a thriving company from the ground up. Along the way, he shares early struggles, hard-earned lessons and the pivotal role mentorship and systems played in transforming chaos into a scalable, successful business.

Steve dives into building a strong team culture, investing in training and creating innovative systems—like his interactive quoting platform—that elevate both customer experience and profitability. Whether you're a flooring pro, business owner, or just love stories of grit and growth, this episode delivers practical insights and inspiration on what it really takes to raise the bar—and rebuild it from scratch.

Read Steve’s 2025 Ultimate Wood Floor Guy profile here.

Find the Black Forest Hardwood Floors website here.

Read Steve’s articles:

How We Are Transforming Estimates Into Sales Engines

Stop Chasing Reviews. Instead, Build a System That Works

Know someone who should be in the WFB 2026 Ultimate Wood Floor Guy or Gal? Nominate them:

https://bit.ly/enter26uwfgg

Know a company that should be nominated for the WFB 2026 Outstanding Retailer Awards? Entries are open here:

https://bit.ly/enter26ora

Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com. Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

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Episoder(66)

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