Decades of Wood Flooring Wisdom From the Trenches with Pro Lorie Davidson

In this episode of “All Things Wood Floor”, host Stephen Diggins sits down with veteran wood flooring contractor Lorie Davidson of Davidson Wood Flooring in Dahlonega, Ga., to discuss the experience, craftsmanship and customer psychology behind exceptional hardwood floors. Lorie shares how he got his start in the trade at just 15 years old, reflects on the evolution of sanding equipment and finishing techniques, and explains why thinking like an interior designer has become one of his greatest strengths. He also offers practical advice on stain selection, lighting, color matching and reading customer body language when helping them choose stains. He also shares how one wood flooring pro inviting him to attend a class began an education journey that changed everything for his life and his business. Whether you're a seasoned flooring pro or looking to sharpen your finishing skills, this conversation offers decades of hard-earned knowledge, real-world stories and tips you can apply on your next wood flooring job.

Read Lorie’s articles:

My Rule Of Three: How I Match Customers With Stain Colors Right Away

How This Rhombus Hallway Project Happened: ‘You Know You’re a Floor Guy, Right?’

Find the Real Masters of Wood Flooring Facebook group.

Enter the 2026 WFB Ultimate Wood Floor Guy & Gal Contest.

Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com. Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

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