The Counterintuitive Rule for What To Do When You Can't Sleep

Here’s a radical idea for your next 2 a.m. wake-up: instead of lying there in misery, willing yourself to sleep, do something pleasant instead.

• Read a book.
• Listen to a podcast.
• Watch a show.
• Something you genuinely enjoy and find at least somewhat relaxing.

It sounds almost too simple, but there’s real logic behind it.

You already know you can’t force yourself to sleep. So the question becomes: what are you going to do with the time?

You can lie there fixating on how awake you are, mentally calculating how many hours are left before your alarm, and spiraling into dread about tomorrow.

Or you can occupy your mind with something that shifts the experience from pure suffering to something at least a little more bearable.

That shift matters more than you think. Because when you turn being awake into a slightly less terrible experience, you lower the anxiety that’s keeping you awake in the first place.

You have two versions of this to try

Version one: do it in bed. Pick something you enjoy—reading, an audiobook, a podcast, a show—and do it while you’re lying down.

The goal isn’t to knock yourself out. It’s to give your mind something to chew on besides worry.

A quick note on screens: if they rev you up, skip them.

But if watching something is the thing that actually helps you relax and accept being awake, that’s more valuable than avoiding blue light.

Lowering your anxiety about sleep matters far more than optimizing your light exposure.

As you do your activity, pay attention. At some point, you might notice your eyes getting heavy, a yawn sneaking up, or your head starting to nod.

When that happens, stop what you’re doing and close your eyes. See if sleep is ready to come.

If it’s not? No problem. Go back to what you were doing, or try a different approach. The key is patience.

Trying to grab sleep the moment you feel a hint of drowsiness is just another sleep effort in disguise—and it’ll push sleep further away.

Version two: get out of bed. If you’re lying in bed and your nervous system is running hot—heart pounding, body tense, mind racing—sometimes the best thing you can do is physically leave. Get up. Change the scene.

This isn’t giving up. It’s giving your system a reset. The simple act of standing up, walking to another room, even just going to the bathroom—that physical change interrupts the anxiety loop you’ve been stuck in, often without realizing it.

Fresh input, fresh perspective.

Once you’re up, do something relaxing. Read on the couch. Watch something low-key. Listen to a podcast. Same idea as version one, just in a different location.

When you start feeling sleepy—drooping eyes, yawning, nodding off—head back to bed and see what happens.

If you’re still awake after a while, you can get up again or try something different. There’s no wrong move here, as long as you’re not white-knuckling it.

The trap to watch for

Whether you stay in bed or get out, there’s one thing that will undermine all of this: turning it into a strategy to make sleep happen.

The moment “I’ll read for twenty minutes, and then I’ll definitely be tired enough” enters your mind, you’ve turned a pleasant activity into a Sleep Effort.

And Sleep Efforts don’t work. They add pressure, which adds anxiety, which pushes sleep further away.

So let your intention be simpler than that. You’re doing something enjoyable because being awake doesn’t have to be miserable. That’s it.

If sleep comes, great. If it doesn’t, you spent the time doing something you like instead of something that made you feel worse.

One more thing

There will be nights where this feels easy—where you genuinely settle into a book and drift off.

And there will be nights where you’re agitated no matter what you try, convinced you’ve lost all your progress.

Both are normal. Neither defines the trajectory. You just keep going.

If you're looking to recover from insomnia for good by fixing the root cause (hyper-arousal) 100% naturally (no pills, supplements, or CBT-i), then:

​Schedule your $97 FREE Sleep Evaluation Call​

To peaceful sleep,

Ivo at End Insomnia

Why should you listen to me?

I recovered from insomnia after 5 brutal years of suffering. I've now coached 100s like you to end their insomnia for good, 100% naturally, by fixing the root cause - hyperarousal.