EP024: Go Ahead, Just Build a Landing Page
In this episode Alex McEachern interviews Rishabh (CEO of FERMÀT) discussing the evolving landscape of e-commerce and marketing strategies. They explore the significant impact of privacy changes on cu...
22 Nov 202430min
EP023: Post-Click Strategies from Fresh Clean Threads
Follow Daniel on Linkedin - https://www.linkedin.com/in/danielsilverman92107/In this episode of Fermat Fridays, Daniel Silverman, the Senior E-commerce Product Manager at Fresh Clean Threads shares th...
15 Nov 202435min
EP021: Why We Made A Couture Line
SummaryIn this engaging conversation, Rabah and Alex delve into the innovative marketing strategies behind FRMT, a couture line that blends high fashion with B2B SaaS. They discuss the concept of moon...
1 Nov 202437min
EP020: Funnel Strategy Basics
SummaryIn this conversation, Alex and Sarah discuss effective strategies for building marketing funnels using FERMÀT. They explore how new brands can get started, the importance of specific templates,...
26 Okt 202430min
EP019: Experimenting Deeper in the Funnel
Summary In this conversation, Alex and Andrew delve into the intricacies of meta-advertising, focusing on the balance between media buying and creative strategies. They discuss the concept of local ma...
18 Okt 202439min
EP018: Post-Click Velocity and Tracking
SummaryIn this conversation, Alex McEachern and David Trau discuss the significance of promise alignment in growth marketing, emphasizing the need for a cohesive experience from ad to post-click. They...
4 Okt 202426min
EP017: Introducing Our New Bundle Builder
Today, Alex and Shreyas are discussing a new feature release, Bundle Builder. They highlight the importance of bundles in increasing profitability and contribution margin. They explain how bundles can...
20 Sep 202427min
