EP024: Go Ahead, Just Build a Landing Page
FERMAT Fridays22 Nov 2024

EP024: Go Ahead, Just Build a Landing Page

In this episode Alex McEachern interviews Rishabh (CEO of FERMÀT) discussing the evolving landscape of e-commerce and marketing strategies.

They explore the significant impact of privacy changes on customer acquisition, the shift from identity-based marketing to intent-driven strategies, and the importance of creating tailored landing pages and funnels.

Rishabh emphasizes the need for brands to adapt to these changes by building unique experiences for different customer segments, ultimately leading to better measurement and more engaging commerce experiences.

Chapters:

00:00
Introduction to the Future of Commerce
01:47
The Impact of Privacy Changes on E-commerce
06:49
The Shift from Identity to Intent in Marketing
12:47
Building Effective Landing Pages and Funnels
18:43
Measuring Success in the New Commerce Landscape
27:40
The Joy of Personalized Commerce Experiences

Episoder(24)

EP023: Post-Click Strategies from Fresh Clean Threads

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Follow Daniel on Linkedin - https://www.linkedin.com/in/danielsilverman92107/In this episode of Fermat Fridays, Daniel Silverman, the Senior E-commerce Product Manager at Fresh Clean Threads shares th...

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EP022: Building Funnels With AI

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EP020: Funnel Strategy Basics

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EP019: Experimenting Deeper in the Funnel

EP019: Experimenting Deeper in the Funnel

Summary In this conversation, Alex and Andrew delve into the intricacies of meta-advertising, focusing on the balance between media buying and creative strategies. They discuss the concept of local ma...

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EP018: Post-Click Velocity and Tracking

EP018: Post-Click Velocity and Tracking

SummaryIn this conversation, Alex McEachern and David Trau discuss the significance of promise alignment in growth marketing, emphasizing the need for a cohesive experience from ad to post-click. They...

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EP017: Introducing Our New Bundle Builder

EP017: Introducing Our New Bundle Builder

Today, Alex and Shreyas are discussing a new feature release, Bundle Builder. They highlight the importance of bundles in increasing profitability and contribution margin. They explain how bundles can...

20 Sep 202427min

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