311: How To Add Personal Training To Expand Your Neuro Biz And Improve Client Outcomes

311: How To Add Personal Training To Expand Your Neuro Biz And Improve Client Outcomes

Are you a business owner looking to increase revenue streams and add more cash-based services into the mix? In this episode host Erin Gallardo, PT, DPT, NCS and NeuroBiz coach Emily Duval Ledger explore how personal trainers can significantly strengthen neuro-focused businesses by offering wellness sessions that complement therapy. This is a 100% collaboration over competition focus and you'll learn exactly who to look for to hire in your neuro biz. The benefits to having personal trainers is that this service can clearly separate insurance-based medically necessary care from ongoing cash-based wellness, improve client outcomes, and dramatically increase client lifetime value. Emily shares her 20-year journey as a self-employed fitness professional working with people with Parkinson's and older adults, emphasizing that trainers bring a distinct strength and conditioning lens that complements PT expertise. Together, Erin and Emily dive into practical considerations like how to price and pay trainers sustainably, who the ideal hires are, and how to write job descriptions that attract people who genuinely love working with older adults and neuro populations. They also discuss membership and package models to create consistent revenue and foster client commitment, stressing the importance of honest, direct conversations about what it truly takes for clients to see meaningful change. They close by encouraging neuro business owners to embrace their uniqueness, think creatively about integrating trainers, and reach out with questions or ideas as they grow their own "unicorn" practices.

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Episoder(100)

332: Can Transcutaneous Stimulation (TSS) Help Patients With Spinal Cord Injuries Improve? With Dr. Yi-Kai Lo, PhD and Rose Tilton, OTR/L, OTD

332: Can Transcutaneous Stimulation (TSS) Help Patients With Spinal Cord Injuries Improve? With Dr. Yi-Kai Lo, PhD and Rose Tilton, OTR/L, OTD

In this episode, host Erin Gallardo, PT, DPT, NCS, talks with returning guest Rose Tilton, OTR/L, OTD, an occupational therapist at Marquette University's Neuro Recovery Clinic, and new guest Dr. Yi-K...

24 Aug 41min

331: The First 30 Seconds: Winning Patient Trust On The Phone With Danny Bobrow, MBA

331: The First 30 Seconds: Winning Patient Trust On The Phone With Danny Bobrow, MBA

What if the biggest threat to your practice's growth isn't your marketing budget, but the way your team handles the very first phone call? Getting the phone to ring is necessary, but never sufficient....

17 Aug 50min

330: Working With The "Excluded" Patient: A Case Study Using Modified CIMT After Stroke With Briana Elson, MS, OTR/L, BCPR, CBIS

330: Working With The "Excluded" Patient: A Case Study Using Modified CIMT After Stroke With Briana Elson, MS, OTR/L, BCPR, CBIS

What do you do when the most evidence-based intervention you have is also the one your patient is "not allowed" to receive? Constraint-induced movement therapy has decades of research behind it, yet i...

10 Aug 36min

329: When the System Sends Them Home: Kim Williams-Feth, BSW, On Why Neuro Patients Need An Advocate

329: When the System Sends Them Home: Kim Williams-Feth, BSW, On Why Neuro Patients Need An Advocate

What happens to your neuro patients after they leave your care, and who's in their corner when the discharge falls apart? In this episode, host Erin Gallardo, PT, DPT, NCS, sits down with Kimberlie Wi...

3 Aug 46min

328: Adding Jet Fuel To Stroke Therapy With Mason Hearn, PT, DPT, NCS On Vivistim's Paired Vagus Nerve Stimulation

328: Adding Jet Fuel To Stroke Therapy With Mason Hearn, PT, DPT, NCS On Vivistim's Paired Vagus Nerve Stimulation

What if a patient who is years — even decades — out from their stroke could still make meaningful gains in their affected arm? In this episode, host Erin Gallardo, PT, DPT, NCS, talks with Mason Hearn...

27 Jul 46min

327: Hope, Connection, And Care Coordination: Russell Meyerowitz On The Parkinson's Wellness Fund And Raya Health - Tools For Today

327: Hope, Connection, And Care Coordination: Russell Meyerowitz On The Parkinson's Wellness Fund And Raya Health - Tools For Today

What happens to a family when "wellness" stops meaning saunas and cold plunges and starts meaning keeping the lights on? In this episode, host Erin Gallardo, PT, DPT, NCS, talks with Russell Meyerowit...

20 Jul 46min

326: Why Standard Heart Rate Formulas Fail People With Parkinson's With Cielita Lopez-Lennon, PT, DPT, NCS

326: Why Standard Heart Rate Formulas Fail People With Parkinson's With Cielita Lopez-Lennon, PT, DPT, NCS

Are the heart rate formulas we've been using actually working for our patients with Parkinson's? In this episode, hosts Erin Gallardo, PT, DPT, NCS, and Claire McLean, PT, DPT, NCS, discuss with Cieli...

13 Jul 42min

325: Falls Training For Parkinson's: Why Patients Are Demanding It With Naomi Casiro, BSc., MPT

325: Falls Training For Parkinson's: Why Patients Are Demanding It With Naomi Casiro, BSc., MPT

What would it look like if your patients stopped fearing the floor?  In this episode, hosts Erin Gallardo, PT, DPT, NCS, and Claire McLean, PT, DPT, NCS, discuss with Naomi Casiro, physiotherapist and...

6 Jul 39min

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