#560 - Inside a $3.6M Sale: From 40-Person Demo to Brutal Negotiation

#560 - Inside a $3.6M Sale: From 40-Person Demo to Brutal Negotiation

They almost got shut out of the deal, then closed $3.6M anyway. Johnny Larson breaks down the full sales cycle behind a $3.6M enterprise win, from forcing his way into an RFP he wasn’t invited to, to running a 50-person demo, to surviving a brutal pricing negotiation that nearly killed the deal. This is a real, unfiltered look at how enterprise deals actually get done at the highest level.You’ll learn how to sell your way into closed doors, manage massive buying committees, control complex evaluations, and negotiate when the deal gets ripped out from under you. These Courses Will Get You to President’s Club : Cold Call Course: https://bit.ly/4jqQ4w2 Cold Email Course: http://bit.ly/44K6jy3 Discovery Course: https://bit.ly/4cQYaM8 Exec Selling Course: https://bit.ly/4lCtJh7 Leadership Course: https://bit.ly/4o8KtMT Get More Tactics: Free Toolkits – http://bit.ly/4nZwvO5 Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube

Episoder(599)

#529 - How to Win Enterprise Deals with Compelling Events (Not Volume) | Luke Floyd

#529 - How to Win Enterprise Deals with Compelling Events (Not Volume) | Luke Floyd

Luke’s CE Hypothesis Template Luke Floyd breaks down how he stopped “spraying and praying” and started winning large enterprise deals by tracking where urgency already exists. Instead of chasing logo...

4 Des 202537min

#528 - Live Cold Calls: How Many Meetings Can The #1 Sales Trainer Book?

#528 - Live Cold Calls: How Many Meetings Can The #1 Sales Trainer Book?

Jason hits the phones to prospect into sales and enablement leaders, sharing his live approach between each call. With a 30% connect rate (thanks to Titan X) and 11% conversion, you'll see how Jason ...

2 Des 202533min

#527 - The Sales Process Elite Reps Use (And You Don’t)

#527 - The Sales Process Elite Reps Use (And You Don’t)

Get the full playbook (60 minute video masterclass) 100% free right here: https://www.pipedrive.com/en/30mpc-masterclass --- Deal velocity is a huge driver of win rates, which is why Armand and I part...

27 Nov 202521min

#526 - The Ultimate Cold Calling Q&A: 16 Questions to Book Your Next Meeting

#526 - The Ultimate Cold Calling Q&A: 16 Questions to Book Your Next Meeting

From Armand Farrokh and Nick Cegelski, the duo behind the 50,000-copy best-selling cold calling book, this episode breaks down the exact playbook top reps use to consistently book meetings. Learn the ...

25 Nov 202538min

#525 - Why Executives Ignore Your Sales Pitch (And How to Fix It Fast) | Nate Nasralla

#525 - Why Executives Ignore Your Sales Pitch (And How to Fix It Fast) | Nate Nasralla

Buy "Brief and Brilliant' Here Turn executive meetings into closed deals with Nate Nasralla’s 4-sentence framework, one-page business case, and proven tactics to speak the language of leadership an...

20 Nov 202552min

#524 - Outbound Prospecting Masterclass: Everything You Need to Book Meetings in 2026

#524 - Outbound Prospecting Masterclass: Everything You Need to Book Meetings in 2026

Outbound is broken, not dead. In this masterclass, Jason Bay breaks down the new outbound playbook for 2025–2026 — how top reps are filling pipeline when cold calls, automated sequences, and mass emai...

18 Nov 202539min

#523 - How Top Sellers Find the Real Decision Makers in Deals | Kam Germany

#523 - How Top Sellers Find the Real Decision Makers in Deals | Kam Germany

Kam Germany breaks down how elite sellers win complex deals by uncovering the true decision makers, sparking internal alignment, and turning every stakeholder into a champion that sells for you when y...

13 Nov 202534min

#522 - How Many Cold Calls Does It Take To Afford a Baby? (A Youtube Special)

#522 - How Many Cold Calls Does It Take To Afford a Baby? (A Youtube Special)

Full YouTube Video HERE (https://hubs.li/Q03SzGnP0) Alex Murphy (Founding AE @ 30MPC) reveals the exact sales prospecting formula that took him from teaching to crushing 200% of quota month after...

11 Nov 202550s

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