'Fruit Love Island' brand lessons: skip this viral trend, with Gillian Follett

'Fruit Love Island' brand lessons: skip this viral trend, with Gillian Follett

Brain rot content has become a staple of virality on TikTok. But brands eager to jump into trending conversations should be wary of "Fruit Love Island" and similar AI-generated posts. Users will be far less kind to corporations than their peers. Influencer and Social Media Marketing Reporter Gillian Follett breaks down the "Fruit Love Island" trend, why it's become so popular and what it reveals about brands on social media. Plus, the shift of content toward entertainment and brands that have successfully tapped into emerging formats.

And, what you need to know about Kristen Cavallo's return to the ad industry as well as CVS Health's creative and media agency reviews.

Dig deeper on the topics mentioned in this week's episode:

~What brands need to know about "Fruit Love Island"

~Creator takeaways from this year's NewFronts

~Submit for Ad Age's Small Agency Awards

~Listen to Ad Age's Marketer's Brief podcast

Episoder(194)

Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Ad Age Tech Reporter Asa Hiken chronicles the evolution of generative AI use in major brands' advertising, the common mistakes that upset viewers and the checklist every marketer needs to know if they...

20 Feb 27min

Your 2027 Super Bowl strategy starts here: Big Game takeaways from Ad Age reporters

Your 2027 Super Bowl strategy starts here: Big Game takeaways from Ad Age reporters

Ad Age reporters and editors share their top Super Bowl takeaways that indicate elements of winning Big-Game strategies. From the downfall of celebrity slop to the best uses of social media and the ri...

13 Feb 27min

Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett

Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett

Ad Age's Gillian Follett redefines going viral for 2026, from how to pivot marketing strategies to the new metrics measuring social media success and emerging platforms brands should dig into. Plus, h...

30 Jan 26min

Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer

Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer

Creativity and media innovation reporter Brandon Doerrer breaks down the recent surge of long-form marketing and how brands are tapping into the microdrama surge. From measurement and performance, to ...

23 Jan 24min

Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli

Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli

After attending CES and NRF's Big Show, Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli decipher what industry leaders are saying on stages versus the anxieties they...

16 Jan 27min

2026 marketing predictions: Ad Age reporters on industry trends and pivots

2026 marketing predictions: Ad Age reporters on industry trends and pivots

On Ad Age Insider's first episode of 2026, reporters from across the Ad Age newsroom share the most and least surprising takes from their predictions reporting, and what it all means for the industry....

9 Jan 22min

Laid off from an agency? What to do now and next, with Lindsay Rittenhouse

Laid off from an agency? What to do now and next, with Lindsay Rittenhouse

Senior Agency Reporter Lindsay Rittenhouse breaks down ad industry instability and why agencies are undergoing heavy waves of layoffs, including from the recent Omnicom acquisition of IPG. She provide...

19 Des 202522min

How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli

How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli

Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli go behind the scenes of Ad Age's annual Marketer of the Year list. They share tips on how brands can increase their o...

12 Des 202525min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
forklart
stopp-verden
popradet
det-store-bildet
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-gukild-johaug
fotballpodden-2
nokon-ma-ga
hanna-de-heldige
rss-ness
aftenbla-bla
rss-espen-lee-usensurert
e24-podden
rss-penger-polser-og-politikk
frokostshowet-pa-p5
bt-dokumentar-2