A Risk Most Running Brands Wouldn’t Take

A Risk Most Running Brands Wouldn’t Take

Kiprun used to feel like an entry-level running brand, not one serious runners would put in the same conversation as the best trail running shoes in the sport. If you’re curious how a brand changes that perception and what it looks like when a running company genuinely reinvents itself this episode is for you.

Josh sits down with Inky Steve to break down the shift they’re seeing at Kiprun through the Kipsummit Max, Kipsummit Race, and the broader portfolio now taking shape under Decathlon. They get into stigma, design, price, performance, and why this feels less like a one-off good shoe and more like a brand returning with a completely different level of intent.

This one’s for runners who care about shoes, design, and where the culture is moving.

Please give us a follow, rate the podcast, and give a review.

Topics / Timestamps
  • 00:00 - The Rise of Kiprun
  • 04:33 - The Transformation of Kiprun Shoes
  • 09:37 - The Evolution of Trail Running Shoes
  • 15:27 - Running Shoes and Innovations
  • 18:58 - Kiprun's Kipsummit Race Shoe
  • 21:06 - The Evolution of Trail Running Shoes

Resources / Links
  1. Kiprun Kipsummit Race
  2. Kiprun Kipsummit Max
  3. Josh Rosenthal on IG
  4. Borderlands.cc
  5. La French Trail
  6. High Tones
  7. Subwhatever

Presented by Kiprun.

----

Find us at Borderlands.cc and sign up for the newsletter.

Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026.

And if you haven't checked out Wylder yet, it's worth a look. iOS or Android

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(314)

This is Trail Running Without Mountains.

This is Trail Running Without Mountains.

Trail running in the Midwest looks different. No mountain towns. No towering peaks. Just a different kind of commitment. On the drive to Harvey Lewis's house, Josh and Sam Hartman explore what it mean...

21 Jul 0s

What If Your Best Running Is Still Ahead?

What If Your Best Running Is Still Ahead?

Hardrock 100 gave aging trail runners something many of us didn't realize we needed: hope. Ludovic Pommeret broke the course record at 50. Courtney Dauwalter won again and still walked away chasing so...

16 Jul 22min

They Refuse to Make Toy Shoes. | Inside HOKA's Culture Strategy

They Refuse to Make Toy Shoes. | Inside HOKA's Culture Strategy

HOKA has become one of the few running brands to cross into culture without losing credibility with runners. If you're building a brand, launching new products, or wondering how companies grow without...

13 Jul 29min

What is Borderlands Actually Building?

What is Borderlands Actually Building?

For the first time in months, I'm stepping away from interviews and monologues for a Borderlands Trail Running founder update.By the time this episode goes live, my family and I will be somewhere over...

7 Jul 21min

Western States 2026 Analysis | 10 Things I Couldn't Stop Thinking About

Western States 2026 Analysis | 10 Things I Couldn't Stop Thinking About

Western States 2026 is over. The course records have been set, the winners crowned, and the internet has already moved on. This isn't another race recap. It's a cultural breakdown of what Western Stat...

29 Jun 28min

Trail Running Culture Doesn't Scale | Bob Crowley's Response

Trail Running Culture Doesn't Scale | Bob Crowley's Response

Western States and UTMB are often framed as opposite visions for the future of trail running. One protects through limits. The other protects through growth. But after publishing an episode on that te...

22 Jun 22min

Western States Wants to Protect, UTMB Wants to Grow

Western States Wants to Protect, UTMB Wants to Grow

Western States and UTMB have become the two most influential institutions in trail running, but beneath the debate over lotteries, race series, and growth is a deeper question: when something becomes ...

19 Jun 17min

Wasatch 100 & Bear 100: When Ultra Running Just Hurts

Wasatch 100 & Bear 100: When Ultra Running Just Hurts

Wasatch 100 and Bear 100 are two of the hardest races in ultra running. Michael Whiteside ran both just three weeks apart, and what stayed with me from this conversation wasn't the accomplishment. It ...

16 Jun 14min

Populært innen Helse

fastlegen
rss-gukild-johaug
hvordan-har-du-det-mann
lydartikler-fra-aftenposten
psykodrama
leger-om-livet
relasjonspodden-med-dora-thorhallsdottir-kjersti-idem
bak-fasaden-en-reise-i-livet-med-sykepleier-ine
rss-garne-damer
morten-ramm-lar-kakla-ga-til-du-sovner
hjernesterk
foreldreradet
klimaks
g-punktet
hverdagspsyken
rss-kunsten-a-leve
sinnsyn
rss-skravla-gar
biohacking-girls-din-podcast-for-optimal-helse
rss-loping-for-nybegynnere