229: Snif passes the test [Feat. Bryan Edwards]

229: Snif passes the test [Feat. Bryan Edwards]

On this week's ep, we have Bryan Edwards, co-founder & CEO of Snif, one of the first brands to kick off the DTC fragrance-buying format. With clever and experimental scent releases that have always injected a bit of cheeky humor into fragrance, they're stretching in polar directions in a way that most brands would dare to endeavor — one way that engages with nostalgia-driven fun with pancake, milk and breakfast cereal, gasoline, and croissant scents; and another way that caters more plainly to fragrance's slightly more underserved audience (straight guys who wash their face with soap but are thinking of getting face soap... and now fragrance).

[What we smell like today: Le Labo Violette 30, Snif 2%]

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Episoder(245)

244: Fall fragrances that will get your d*** s*****

244: Fall fragrances that will get your d*** s*****

PSL season is upon us, which means... so is cuffing season. We're catching up after a late-summer break with a smelling spree on Fall's new fragrance drops, fragrances that were embargoed for weeks an...

15 Sep 46min

243: Creating fragrance's new benchmarks [feat. Nick Axelrod-Welk of Contrapposto]

243: Creating fragrance's new benchmarks [feat. Nick Axelrod-Welk of Contrapposto]

Nick Axelrod-Welk can be credited with a lot of beauty culture's millennial-charged evolution in the 2010s, having co-founded Into The Gloss, Necessaire, and Homecourt. For his next act, he's launchin...

9 Sep 1h 12min

242: What does your everything shower smell like? 🛀 [feat. Emily Ferber]

242: What does your everything shower smell like? 🛀 [feat. Emily Ferber]

Perhaps you've heard of Athena Club, one of the millennial-era DTC personal care brands of the 2010s that offered period products, razors, and deodorant. Once fragrance entered the mix (and the brand ...

18 Aug 1h 7min

241: 👩‍🍳Gourmaybe she's born with it [feat. John Early] 🎭

241: 👩‍🍳Gourmaybe she's born with it [feat. John Early] 🎭

We have the pleasure and delight of welcoming comedian, director, and actor John Early as a guest on this week's episode to discuss his film Maddie's Secret — AND the fragrance of the same name, made ...

11 Aug 1h 4min

240: So, everything's milk now. 🥛

240: So, everything's milk now. 🥛

We're catching up with new scents we've been living in for the past couple of months — some of which were embargoed by The Brands, some of which flew under the radar until recently, and a suspicious m...

4 Aug 53min

239: Falling back into The Gap Scents (2026 versions)

239: Falling back into The Gap Scents (2026 versions)

The Gap re-released its beloved fragrance line, "re-imagined" for today, which, in fragrance-speak, we know to mean reformulated. Formula updates are industry standard for quality protocols, but how d...

28 Jul 47min

238: Does skin color inform our ideas on 'skin scents?' [Feat. Influxious by Funmi Monet!]

238: Does skin color inform our ideas on 'skin scents?' [Feat. Influxious by Funmi Monet!]

A repeat guest is a rare occurrence on Smell Ya Later, but when we heard that fragrance aficionado Funmi Monet had something big in the works, we had to bite. Influxious is Monet's brand-new fragrance...

21 Jul 1h 12min

237: What went down at Hotel Smell Ya Later? 🏩

237: What went down at Hotel Smell Ya Later? 🏩

We hosted the scent swap of the scentury last week (kidding, but also not kidding) at the Standard Highline, and 115 of you showed up to contribute to the second annual (?) scent circulation trade. Th...

30 Jun 44min

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