229: Snif passes the test [Feat. Bryan Edwards]

229: Snif passes the test [Feat. Bryan Edwards]

On this week's ep, we have Bryan Edwards, co-founder & CEO of Snif, one of the first brands to kick off the DTC fragrance-buying format. With clever and experimental scent releases that have always injected a bit of cheeky humor into fragrance, they're stretching in polar directions in a way that most brands would dare to endeavor — one way that engages with nostalgia-driven fun with pancake, milk and breakfast cereal, gasoline, and croissant scents; and another way that caters more plainly to fragrance's slightly more underserved audience (straight guys who wash their face with soap but are thinking of getting face soap... and now fragrance).

[What we smell like today: Le Labo Violette 30, Snif 2%]

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Episoder(231)

222: A rose by any other name would still smell like a perfume counter probably

222: A rose by any other name would still smell like a perfume counter probably

Famously, we're not "florals" people, and especially not rose, but... a listener question prompts us to choose the rose. If we had to, these are the ones we'd pick. And for the rest of the hour, we ta...

10 Feb 49min

221: The one job in fragrance that would make us TOO powerful

221: The one job in fragrance that would make us TOO powerful

There's a certain position in the fragrance industry that gets to call the shots, finesse the juice, and influence how fragrances go from brief to shelves — a position that your hosts wished they knew...

3 Feb 1h 3min

220: Does queerness have a scent? [feat. Alloy Studio]

220: Does queerness have a scent? [feat. Alloy Studio]

We have Bryson Ammons and Eddie Hodges, founders of Alloy Studio, on this episode to talk about creating an independent fragrance brand in NYC, how creative rules everything they do, and celebrating q...

27 Jan 1h 3min

219: You Asked: Blind buys, stinky roommates, and tacky perfume displays

219: You Asked: Blind buys, stinky roommates, and tacky perfume displays

We haven't done one of these in a while — it's a listener Q&A episode in which we address your queries about fragrance and non-fragrance related things like: how to blind buy "successfully," how to di...

13 Jan 58min

218: Where is perfume culture even going?

218: Where is perfume culture even going?

Is it peaking? That's what the rumors (industry insights) say, but based on what we've been seeing, the fraghead community is very much so cooking.[What we smell like today: Maison d'Etto Macanudo, An...

6 Jan 56min

217: Our Official Scent Predictions for 2026

217: Our Official Scent Predictions for 2026

Are we psychic? According to the history....... not no. Every year, we have a stab at what we can expect to smell in the coming year's forecast, based on current trends, emerging trends, the thousands...

23 Des 202558min

216: Smell Ya Later WRAPPED: our favorite smells from 2025

216: Smell Ya Later WRAPPED: our favorite smells from 2025

Every year, we review our favorite smells that launched into the world in the last 12 months, broken down by such innovative categories as "best body mist," "Best candle," and "best body product smell...

9 Des 20251h 1min

215: TASTE!!! [feat. Serviette]

215: TASTE!!! [feat. Serviette]

We speak of brands often, sometimes (often) critically, other times admiringly. One such brand in the latter is Serviette, helmed by Trey Taylor. A creative culmination of his own tastes, education in...

2 Des 20251h 8min

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